We’ve Assessed, Now What? Tamara Bertrand Jones Rebekah Dorn Division of Student Affairs Florida State University

Assessment Research Evaluation Information Sharing Marketing Communication Why Do We Collect Data? The Florida State Model

ResearchAssessmentEvaluation Information Sharing CommunicationsMarketingProducts Allows DSA to stay attune to students and their issues so that our programs and services are relevant and timely Assists DSA in forming relationships with other information rich offices Assists in weaving a compelling story from all data available  Research, Assessment, Evaluation reports  Annual reports  Data collection instruments  Analysis reports  Student Affairs Snapshots (Updates)  Web presence Allows DSA to examine programs, policies and services to determine effectiveness for both students and staff Ensures quality of information Facilitates development of relationships with offices who can help tell our story Allows DSA to generate new knowledge about students to inform programs, policies and services Allows for central location of data/information for departments/DSA annual reports Responds to information requests from internal and external constituencies The Florida State Model

What Types of Data Do We Collect? Departmental level Assessment Departmental level Assessment Program level Assessment Program level Assessment Student Satisfaction Surveys Student Satisfaction Surveys Student/Staff Evaluation Student/Staff Evaluation

What Information Do We Currently Communicate? Quantitative Data Quantitative Data Reports to Individuals Reports to Individuals Qualitative Data Qualitative Data Graphs, Charts, or Tables Graphs, Charts, or Tables Pictures Pictures How can we distribute our information more creatively?

Who Needs the Results? Internal Audiences Internal Audiences Wider Campus Community Wider Campus Community Student Community Student Community External Audiences External Audiences “The key is the consider the audience and then think of creative ways to share foreign information.”

Internal Uses Communicate the reasons why we do the work we do Communicate the reasons why we do the work we do Make the information pertinent to continue engagement of staff Make the information pertinent to continue engagement of staff Can present only the research because the audience understands the background Can present only the research because the audience understands the background Creative ways to use results Creative ways to use results –Staff Newsletters - Interesting Facts –Staff Retreats/Meetings – “same page”

Interesting Facts: Simple Example

Campus Community Uses Student Affairs is “difficult” to understand Student Affairs is “difficult” to understand Chance to share important information to gain validity Chance to share important information to gain validity Opposite approach – share information, but backed by research Opposite approach – share information, but backed by research Creative ways to use results Creative ways to use results –Letter to Faculty with important facts –Support to change policy

Student Uses Learn information through interaction or quick information Learn information through interaction or quick information Just the basics with the option to learn more Just the basics with the option to learn more Creative ways to reach students with stats Creative ways to reach students with stats –Question of the Week –Newspaper Ads –Website Driven

Question of the Week

External Uses Need background information first along with research Need background information first along with research Increase the “town-gown” relationships Increase the “town-gown” relationships Share ideas and achievements among peers Share ideas and achievements among peers Creative ways to use results Creative ways to use results –Snapshots –Newspaper Ads –Website Driven

Snapshot

How Can You Do This? What information would you like to share? What information would you like to share? How would they receive the information Students-quick information Internal- just research External – needs more information Campus – support the policy What audience would you share this with? What audience would you share this with?

How Can You Do This? What can you do to make it creative – stand out? What can you do to make it creative – stand out? “The key is the consider the audience and then think of creative ways to share foreign information.” What resources do you have? What resources do you have? What do you want from the end result? What do you want from the end result?

Snapshot Example

Contact Us Tamara Bertrand Jones, Ph.D. Research Rebekah Dorn, M.S. Communications