ADVERTISING ANALYSIS Student Name, # Good 4 U. Introduction  Is our current advertsing plan working?  Discuss and analyze each medium.

Slides:



Advertisements
Similar presentations
A Media Study Unit. Understand the basic ethical principles and responsibilities of journalists Experience the writing process from a journalists perspective.
Advertisements

Georges Hummer Pics From Day 1 to Day 23 The mom is a Rufus The nest is the size of ½ lime The eggs are the size of jelly beans Press any key to Advance.
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 13 Using Print Media.
PEMBERDAYAAN TEKNOLOGI KOMUNIKASI DATA UNTUK PENGEMBANGAN SISTEM PENDIDIKAN Rhiza S. Sadjad.
Section 19.1 Advertising Media
Advertising Ch. 19 ME. Advertising Media Section 19.1.
HK Version 3.0 – User Guide October 2014.
DEVELOPING THE ADVERTISING PROGRAM Identifying the Target Audience Setting the Advertising Budget Specifying Advertising Objectives.
Chapter 15 Media Planning: Print, Television, and Radio.
Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.
Chapter 14 Advertising: The Art of Attracting an Audience
Use this template as a starting point to submit your marketing materials to Amazon for review & approval. Using this template will help expedite the review.
Section 19.1 Advertising Media
Chapter 14.1 Introduction to Business and Marketing
Marketing Plan and Advertisements Shark Tank, Week 3, 2014.
ADVERTISING MEDIA. Learning goals:  Understand the purpose of advertising  Understand how different types of media are used  Understand how media costs.
Chapter eleven Print Advertising McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved.
Business 8 Marketing: Advertising Who Am I. Mr. Vatougios.
Fashion Advertising and Promotion
The Media of Advertising. What is Media?  Media - channels of communication, through which the advertiser’s message is brought to consumers.  There.
 The average person is exposed to more than 2,000 ads per week ADVERTISING.
Targeting New Markets. Analyzing Your Market What is the size of the market? What types of customer will buy the product or service? What will they do.
Targeting New Markets. Lesson Goals: Learn the basics of marketing and advertising Develop a systematic process of analysis Develop an effective advertising.
Print Media Magazines & Newspapers. Magazines Selection Factors Try to ID “pilot” publications initially General Audience –National Enquirer, Parade,
Read to Learn Define advertising. List types of media that businesses use to reach potential customers.
Presenter Name Presenter School. About this Template  This template is compatible with Microsoft ® PowerPoint ® 2007, PowerPoint ® 2010, PowerPoint ®
Promotion The final “right”.
Click here to advance to the next slide.. Chapter 14 Advertising Section 14.2 Media Measurement and Rates.
Print Advertising Chapter 11 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
chapter 15 Copyright © 2008 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Contemporary Advertising, 11e Using Print Media.
ADVERTISING ANALYSIS Student Name. Introduction Is our current advertsing plan working? Is our current advertsing plan working? Discuss and analyze each.
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 13 Using Print Media.
OverviewOverview The World of Media. US Ad Spending by Medium.
chapter 11 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Print Advertising.
Television Advertising Mónica De Luna Serrato. Television Advertising Television advertising provides a very powerful vehicle for delivering a message.
Bell Ringer Why must goals be specific and measurable?
Advertising. Advertising Topics: Advertising –Creating good advertising –Selecting Media Friday – Project Introduction -Forming of Groups -Choosing of.
Analyzing Advertisements
University of Stirling1 PDM9L6 IT Skills Carron Shankland.
Here is your printable sales presentation template. All areas in red are items you need to customize for your station and market, such as station logo,
Promotional Strategies Developing a Promotional Mix.
Think and Answer Now If you were to introduce a new product for your company, which form of advertising would you choose? Explain why. Read main idea on.
English III—October 21, 2015 Daily Warm-up: Read the article “The Role of Newspapers in a Democratic Society,” and then write at least two paragraphs on.
PRESENTATION ON TRADITIONAL TO ONLINE MARKETING TEAM SPARK.
Chapter 16 Tobacco Analyzing Influences Slide 1 of 4 Examining Advertising Tactics Use the following guidelines to help you identify and resist the techniques.
Review and Chapter 5 re-cap. Where have we been IMC – What is it? Why is it important? What trends are driving IMC? Segmentation and selecting a target.
 Newspapers are under pressure to increase revenue while more and more consumers are turning to electronic media as sources of information. The Wall.
Do Now: Intro to Advertising
Local Traffic Mastery Split Testing Ads. What is a Split Test? Testing Ads for performance against each other.
MEDIA IN ADVERTISING - DIGITAL MEDIA - Topic 8 Introduction to Advertising.
Dr. Memar Media Placement Summary
Media BMI3C.
Review Promotion Vocabulary 2.
Title of Presentation Student’s name
3.08 Manage media planning and placement to enhance return on marketing investment.
Facilitated by MGT 614 Students: X
Parent involvement in education
TLC Scope and Sequence Mrs. Merrill 11/19/2018.
ADVERTISING ANALYSIS Student Name Good 4 U.
Erosion Jodi Knoebel 11/21/2018.
Advertising Analysis Student Name Good 4 U.
Advertising Analysis Student Name Good 4 U.
DRESS AND GROOMING REGULATION
Case Study: Champ’s Dog House
Case Study: Great American Tire
D. Marketing a Small Business
Case Study: Oak Shade Nursery & Landscape Services
Visual Analysis Review
Advertising.
Active 3D sensing allen2 11/2/2019.
Presentation transcript:

ADVERTISING ANALYSIS Student Name, # Good 4 U

Introduction  Is our current advertsing plan working?  Discuss and analyze each medium

Topics of Discussion  Quality  Frequency  Effectiveness

Newspaper Ads  Dynamic, timely, good placement  Ad appears every Wednesday in Food section  Delivers 28% of customers

Radio Ads  Upbeat and humorus  Spots run daily during morning drive time  Delivers 10% of customers

Mailers  Colorful and appealing postcards and coupons  Mailer sent six times a year  Delivers 12% of customers

Yellow Pages Ads  Attractive display, prominent placement  Ad appears in all metro editions  Delivers 6% of customers

What This Means  Add a strong statement that summarizes how you feel or think about this topic  Summarize key points you want your audience to remember

Next Steps  Analyze effectiveness vs. cost  Make recommendations

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com. Inc. All rights reserved.