HIGHLIGHTS FROM THE BRAINSTORMERS SEMI-ANNUAL MEETING IN CHICAGO OCTOBER 2008

HELPFUL TIPS  Recommendation that agents set 90 day goals, not annual goals  The importance of knowing what questions to ask of potential Sellers & Buyers, “You can’t answer their prayers if you don’t know what they praying for”

NEW IDEAS  Designing a calendar for 2009 with the different homes you sold as the calendar picture and theme for each month  Have the new listings company wide running on the projector before and at the beginning of each office meeting  Putting your active listings on a CD and passing them out to your sphere, leads or open house guests.

INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER  Understanding – Flickr, Friendster, Linkedin & Facebook  Consumers will control what information they want on the internet  Can’t fight trends, but you can adjust to them

INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER  Twitter – Communicate anonymously  Windows 7 is coming soon  Did you know about “open office” Instead of Microsoft office (neo office for Mac users)? – It’s free !

INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER  Google phone is ½ the price of the i-phone. New phones will have sim cards from 2-4 providers depending on the reception  Zillow laid off 25% of their work force. Zillow & Trulia could disappear in the not to distant future

INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER  People forget what you said, they forget what you did, but they won’t forget how you made them feel.  Rule # 1- Understand what consumers want and give it to them.

INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER  F.S.B.O. current market share is 12%. Was 20% in 1987, was 13% last year. Internet is not displacing REALTORS.  Remember “Perceive Good”, not just what you think is good.

TRENDS AMONGST SOME OF THE REAL ESTATE COMPANIES  Electing to get out of the newspapers entirely  Doing away with holiday parties  Re-Focusing on the internet and Google placement for Buyer leads

TRENDS AMONGST SOME OF THE REAL ESTATE COMPANIES  Taking the stance that “agents with the greatest knowledge & work habits will have the greatest success. If they are missing either one of these, the chances for success are greatly diminished”.

TRENDS AMONGST SOME OF THE REAL ESTATE COMPANIES  Having agents send out five pieces of mail to their sphere of influence each day.  Putting positive news out there for clients

OUR GOAL FOR YOUR HOLIDAY SEASON OUR GOAL FOR YOUR HOLIDAY SEASON  Since the holiday season is approaching, agents will see many more people than usual. Therefore, they need to be prepared to give good information & compliments to others