Whispering Pines Country Club By: Garrett Streich & Kyle Haberkorn

Whispering Pines is an 18 Hole golf course located in Winchester, VA. Also may be a venue for special events, such as parties or weddings, and also does catered events.

Mission Statement  Provide an enjoyable environment for members of all ages and to create a safe and pleasant experience. Ways of Improvement: We aim to develop a mutual understanding with the members we acquire within our establishment. We would like to hear what the members enjoy about the course and ways we can improve.

Goals  Short term: As the course begins to grow, we would like to build a strong number of members and client base.  Long term: We would like to have more members join than leave each year. Also, we like to be associated with the PGA tour.

Business Hours  Tee times start at 7 AM and goes until dark  Twilight begins after 5:30 PM  Driving range: 7AM to 8PM  Club house M-T: 10 Am – 11Pm Fri & Sat: 11Am – 12 Pm Sunday: 10 Am – 6 Pm  Dining room M-F: 6 Pm – 9 Pm Sunday: 12 Pm – 3 Pm

Staff  CEO’s- 2  Managers- 4  Maintenance  Front Desk - 3  Carts  Servers  Cooks  Custodians - 3

Sales $1,443,500$1,620,000$1,930,000 Direct Cost of Sales$234,300$271,000$323,000 Other Production Expenses$0 Total Cost of Sales$234,300$271,000$323,000 Gross Margin$1,209,200$1,349,000$1,607,000 Gross Margin %83.77%83.27%83.26%

Expenses Payroll$588,000$635,000$680,000 Sales and Marketing and Other Expenses$60,000$80,000$100,000 Depreciation$28,560 Leased Equipment$72,000$80,000 Utilities$26,000 Insurance$24,000 Lease$250,000 Payroll Taxes$88,200$95,250$102,000 Other$0 Total Operating Expenses$1,136,760$1,218,810$1,290,560

Profit Profit Before Interest and Taxes$72,440$130,190$316,440 EBITDA$101,000$158,750$345,000 Interest Expense$28,066$24,643$21,072 Taxes Incurred$13,312$31,664$88,610 Net Profit$31,062$73,883$206,758 Net Profit/Sales2.15%4.56%10.71%

Marketing  Target market would be golfers and families within the area.  We would put advertisements with sports teams and schools around the area.  Facebook, Twitter, Linkedin, Instagram, etc.

Retail

GRAND OPENING  June 2020  Launch party  Discount rates on course fees and food & beverage  Guest speaker: Bubba Watson  Winner of raffle gets to play a free round of golf with Bubba Watson

Risk Management & Policies  All staff would be First Aid & CPR Certified.  Every 3 holes there would be a call button, water cooler, first aid box with a first aid kit as well as AED. (call button used for emergencies only)  All bar tenders and servers will be trained in Tips. (Training for Intervention & ProcedureS)  At the bar there would be signs up such as BAC, Pregnancy Warnings, and signs that say we ID.  All ages can be in the bar area but only of age guests can sit at the bar.