ENROLLMENT MANAGEMENT REPORT South Orange County Community College District

District FTES

Enrollment Management at Saddleback College Rajen Vurdien, Ph.D. Lise Telson Jennie McCue

Growth

“College on Your Time” Semester Long 1 st 8 Week Session 2 nd 8 Week Session 12 Week Session

STUDENT SERVICES = STUDENT RETENTION

OUTREACH ONGOING improved & increased Financial Assistance ($5,554,477) Scholarships (465) EOPS (520) on campus events: Welcome Day Senior Day Family Night High School Counselor Day high school/mall visits NEW Online MAP Orientation Algebra2go Outreach Department Veterans Gaucho Guides (students)

IN-REACH Automated phone & messages to all new students. Growth (07/08 vs.06/07) Early Birds 10% DSPS 14% Financial Assistance 23% Transfers 8% Counseling 9% Student Health Services (total visits 7474) LAP (trend 2001 –2008) 16% Algebra2go (class retention 07-08) 17% * 76.9% of students earn 30 units+ *(AARC Report: highest rate of CCC peer colleges)

“Get Them Where They Are” Marketing Strategy Television: 30-second television advertisements & sponsorships –Discovery Channel –MTV –VH1 Radio: KROQ –Broadcast radio ads –Online streaming broadcasts –Banner ads on KROQ websites Online advertising –OCRegister.com –OCVarsity.com –MyOCHigh.com Orange County Transit Authority bus ads Print ads and news stories –Orange County Register Outreach teams attended local events –Ocean Festival in San Clemente –Education Expo at Camp Pendleton

Enrollment Management at Irvine Valley College Craig Justice, Ph.D. Gwen Plano, Ed.D.

Growth

Instructional Strategies Increased sections efficiently Early College Program started at Beckman High School in Tustin Increased Offerings of Distance Education Courses Expanded Emeritus Offerings

Student Services and Enrollment Management: The Three Interconnecting Components Customer Service Outreach Marketing

Focus on: Presence in local high schools College Nights Community College Days High school presentations Campus tours and events Outreach Priority: Area High Schools

Enrollment of traditional age students rose dramatically.

Customer Service Priority: Student Engagement Shared responsibility and accountability Student engagement, more participation in ASIVC and Clubs Increased confidence and responsiveness Notable reduction in complaints

Marketing Priority: Visibility  50 new media placements  Numerous commercials  Print coverage in  Irvine World News  OC Register  Orange Coast Magazine  Los Angeles Times

Enrollment Management at

ATEP

ATEP Demographics IVC SC

ATEP Enrollment Strategies High Tech Programs: Optics/Photonics; Design Model Making & Rapid Prototyping Trends: 21% business science, 28% math/computer science/engineering Onsite and online counseling Advertising and Outreach

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