Looking Good in Print Linda Rhodes Virginia Conference Director of Communications.

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Presentation transcript:

Looking Good in Print Linda Rhodes Virginia Conference Director of Communications

Print what?

Newsletters Worship bulletins Brochures Advertising Direct Mail Flyers

Why do it?

Develop Mission Statement Mission Statement Goals and objectives Target audiences

Key elements: 1.Content 2.Appearance 3.Production 4.Distribution

1. Content:

a. Hard news

1. Content: a. Hard news b. Features

1. Content: a. Hard news b. Features c. Editorial/Opinions

1. Content: a. Hard news b. Features c. Editorial/Opinions d. Columns

1. Content: a. Hard news b. Features c. Editorial/Opinions d. Columns e. Events/Calendar

1. Content: a. Hard news b. Features c. Editorial/Opinions d. Columns e. Events/Calendar f. Fillers

Writing Style:

1.Conversational

Writing Style: 1.Conversational 2.Simple, direct sentences

Writing Style: 1.Conversational 2.Simple, direct sentences 3.5 Ws + H

Writing Style: 1.Conversational 2.Simple, direct sentences 3.5 Ws + H 4.Active voice

Writing Style: 1.Conversational 2.Simple, direct sentences 3.5 Ws + H 4.Active voice 5.Inverted pyramid

Writing Style: 1.Conversational 2.Simple, direct sentences 3.5 Ws + H 4.Active voice 5.Inverted pyramid 6.Uniform style

Writing Style: 1.Conversational 2.Simple, direct sentences 3.5 Ws + H 4.Active voice 5.Inverted pyramid 6.Uniform style 7.Define acronyms

Writing Style: 1.Conversational 2.Simple, direct sentences 3.5 Ws + H 4.Active voice 5.Inverted pyramid 6.Uniform style 7.Define acronyms 8.Inclusive language

2. Appearance:

a. Page size

2. Appearance: a. Page size b. Number of pages

2. Appearance: a. Page size b. Number of pages c. Paper

2. Appearance: a. Page size b. Number of pages c. Paper d. Name/Flag

2. Appearance: a. Page size b. Number of pages c. Paper d. Name/Flag e. Regular items

2. Appearance: a. Page size b. Number of pages c. Paper d. Name/Flag e. Regular items f. Folios

2. Appearance: a. Page size b. Number of pages c. Paper d. Name/Flag e. Regular items f. Folios g. Table of contents

2. Appearance: a. Page size b. Number of pages c. Paper d. Name/Flag e. Regular items f. Folios g. Table of contents h. Typeface

Objective is to make it easy to read. Help direct the reader

Principles of Layout/Design:

1.Contrast

Principles of Layout/Design: 1.Contrast 2.Repetition

Principles of Layout/Design: 1.Contrast 2.Repetition 3.Alignment

Principles of Layout/Design: 1.Contrast 2.Repetition 3.Alignment 4.Proximity

Layout:

Layout: 1.Simple, not boring

Layout: 2.Same thing in same place

Layout: 1.Simple, not boring 2.Same thing in same place 3.Column width

Layout: 1.Simple, not boring 2.Same thing in same place 3.Column width 4.Type faces

Layout: 1.Simple, not boring 2.Same thing in same place 3.Column width 4.Type faces 5.Photos/art

Layout: 1.Simple, not boring 2.Same thing in same place 3.Column width 4.Type faces 5.Photos/art 6.Contrast

Layout: 1.Simple, not boring 2.Same thing in same place 3.Column width 4.Type faces 5.Photos/art 6.Contrast 7.Consistency

Newsletter No-No’s 1.Never underline typeset text

Newsletter No-No’s 2.AVOID ALL CAPITAL BODY TEXT. IT IS VERY DIFFICULT TO READ. EVEN ALL CAP HEADLINES ARE TOUGH.

Newsletter No-No’s 3.Don’t put two spaces after a period.

Newsletter No-No’s 4.Don’t use so many different type faces in ONE newsletter that it looks like a cut-and-paste ransom note! Stick to one or two type faces. Get variety with bold, condensed and italic versions of the same type face.

Newsletter No-No’s 5.NEVER print body copy in color. (Limit printing headlines in color.) Better use of color is for rules, bullets, line art, masthead, logo, etc.

Newsletter No-No’s 6. Don’t overuse tints and screens. Make sure copy can be read through any screen. 6. Don’t overuse tints and screens. Make sure copy can be read through any screen.

Newsletter No-No’s. Don’t run text over artwork or graphics 7. Don’t run text over artwork or graphics Because it’s hard to read!!!

Newsletter No-No’s 8. Avoid naked copy

Newsletter No-No’s 9. Don’t bump boxes … … or multi-column headlines

Newsletter No-No’s gray … 10. Don’t go gray … … Break up type with  Graphics/photos  Subheads  Drop caps  Bullets  Rules  Boxes  Screens

Newsletter No-No’s 11. Avoid too small headlines  Should be significantly larger than body text  Not all same size  More important = larger (top of page)

Newsletter No-No’s 12. Avoid label headlines  Need subject, action verb

3. Production: a. Computer software b. Reproduction c. Paper

UMC.org/NewsinPews

News in Pews United Methodist News Service News Desk (615)

4. Distribution: a. Frequency b. Timeliness c. Pick up/deliver

E-Newsletter Constant Contact (866)

E-Newsletter Mail Chimp

Other resources:

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