2014 Effective Websites Digital Marketing Team Virginia Tourism Corporation.

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Presentation transcript:

2014 Effective Websites Digital Marketing Team Virginia Tourism Corporation

2014 Effective Websites Define Your Purpose Understand Your Audience Updated Imagery Social Sharing Content Marketing

“Creating content your audience actually wants to consume as opposed to just blasting them with advertising over and over again” Amil Husain, Huffpost

Virginia Travel Blog 17 Virginia BBQ Joints You’re Going to LOVE Five Virginia Glamping Destinations 10 Free Things to Do this Fall in Virginia 8 Incredible Virginia Summer Music Festivals 14 Places to Enjoy Fall Foliage in Virginia 22 Great Breakfast Spots in Virginia 5 Hidden Outdoor Gems of Virginia 5 Heartwarming Destinations for Your Holidays

Virginia Travel Blog Facebook Posts Website Home Page Twitter Tweets eNewsletters Search Engines Blog Subscribers - 875

Virginia Travel Blog

14 Places to Enjoy Fall Foliage

Mobile Friendly Mobile Phone Views – Virginia.org 2010: 2.6% 2013: 17.8%