Mass Emails Tailored to Individuals Farrokh Alemi, Ph.D.

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Presentation transcript:

Mass s Tailored to Individuals Farrokh Alemi, Ph.D.

Advantages of tailored communications

How to send tailored s?

1. Define your target group Example: Students in class

2. Individual characteristics that matter

3. Create a database

4. Merge document: Start

4. Merge document: Set type & source Select to Use current document Browse to data

4. Merge document: Get data

4. Merge document: Prepare document Type document Insert merge field

4. Merge document: Check

5. Send a few before sending all

Take Home Lesson

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