Restructuring supply chain & assuring sustainable quality Geddy’s Ice-Cream Team Name: Eclipse Consulting 1 st Round Room____3097______ Abhishek Pandey Mirant Desai Vineet Sahni Yesh Gowda

GSCMI 2013 Case Competition 2 Agenda (Abhishek) ProblemRecommendationAnalysisRisk MitigationImplementationQuestion & Answer

GSCMI 2013 Case Competition 3 Current Problems (Abhishek) Industry Under Developed Cold Storage chain Seasonal Demand Low consumption per capital High Raw Material Cost (40%-45%) Competitors High Competition with Amul, Kwality, Regional Players Extra costs on Brand Building and promotional Campains Other supplements- Sweets, Deserts Implementation Risk Mitigation Analysis Recommendation Problem

GSCMI 2013 Case Competition 4 Current Problems – Geddy’s (Abhishek ) Implementation Risk Mitigation Analysis Recommendation Problem Stock out due to space constraints Expansion Constraints (seasonal demand) Sourcing constraints (taxes, custom duty, currency fluctuations) Longer Replenishment time during peak demand Major Transportation – underdeveloped cold chain Inventory Management Quality and product standards High Input Costs Minor

GSCMI 2013 Case Competition 5 Recommendations (Abhishek ) Implementation Risk Mitigation Analysis Recommendation Problem Increase Replenishment Time - Biweekly (Short Term) Increase Replenishment Time - Biweekly (Short Term) Capacity Expansion (Long Term) Capacity Expansion (Long Term) Reduce Target Level

GSCMI 2013 Case Competition 6 Evaluating Biweekly Replenishment (Mirant) Implementation Risk Mitigation Analysis Recommendation Problem

GSCMI 2013 Case Competition 7 Evaluating Biweekly Replenishment (Mirant) Implementation Risk Mitigation Analysis Recommendation Problem Maximum Profit Trying Different Stocking policy

GSCMI 2013 Case Competition 8 Evaluating Biweekly Replenishment (Mirant) Implementation Risk Mitigation Analysis Recommendation Problem Current Implementation Common Service Level during Peak Season

GSCMI 2013 Case Competition 9 Profits during Biweekly Replenishment (Mirant) Implementation Risk Mitigation Analysis Recommendation Problem Biweekly Replenishment during peak Months

GSCMI 2013 Case Competition 10 Effect on Profits and Stock Out (Mirant) Implementation Risk Mitigation Analysis Recommendation Problem Profits Stock Outs 20% 40%

GSCMI 2013 Case Competition 11 Effect on Value Chain (Mirant) Implementation Risk Mitigation Analysis Recommendation Problem SHORT LEAD INVENTORY LONG LEAD INVENTORY SOURCING LOGISTICS MANUFACT URING RETAILERS

GSCMI 2013 Case Competition 12 Risks Analysis (Mirant) Increase in Logistics/Transportation Cost (20% increase) Inventory Management due to Sourcing Removing bottleneck at Manufacturing Procurement and sourcing policy will change Maintain High Quality  Capacity expansion at the retail outlets Implementation Risk Mitigation Analysis Recommendation Problem

GSCMI 2013 Case Competition 13 Alternative Option - Capacity Expansion ( Long Term)  Increasing Market Share  Increased Disposable Income  Per Capita Consumption to grow at least 100 %  Shrewd Marketing Campaigns can help flatten variability in demand  Evaluate using a time horizon and cost of capital Implementation Risk Mitigation Analysis Recommendation Problem

GSCMI 2013 Case Competition 14 Implementation (Abhishek)  Total duration (1 - 2 months)  Implemented during Peak Season to meet demand  Investment in Logistics and Transportation  Improving the bottleneck at Manufacturing  New Sourcing contracts to handle peak season demand Implementation Risk Mitigation Analysis Recommendation Problem

GSCMI 2013 Case Competition 15 Conclusion (Abhishek) Implementation Risk Mitigation Analysis Recommendation Problem  Now is the time to :  Replenish stock Biweekly  Invest in Logistics  Improve sourcing Contracts  Because this will: 1.Increase profitability by 20% 2.Decrease Stock out by 40% 3.Boost expansion plans Implementation Risk Mitigation Analysis Recommendation Problem

GSCMI 2013 Case Competition 16 Questions (Abhishek) Q & A ?