KOBIforum.org Project Presentation 01/08/07

why we choose this topic?  increasing role of SMEs in the Turkish economy like in the global economy - SMEs - form 99.8 % of total enterprises - form 76.7 % of total employment - create 26.5 % of total added value - make 38 % of capital investment in Turkey

why we choose this topic?  scarcity of communication platforms for SMEs - classical platforms: - local chambers - natonal associations like TOBB - have geographical constraints

why we choose this topic?  expected increase of IT penetration among Turkish SMEs - increase in technology awareness - new commercial law - goverments commitment

Value Proposition  Construct an online community  SMEs will be able to communicate with each other.  Interactive Environment  Members SMEs  Customers Entities that are in business relations with SMEs

Revenue Model  Advertising Revenue Model  Revenue model can be revised according to the succes in the future. Subscription fee Transaction fee Affiliate Revenue Model

Market Oppurtunity  SME targeted ads are on TV.  Banks target them through newspaper and Tvs. (Akbank)  Low ratio of internet usage among SMEs. website percentage of daily visito rs (glob al) traffic ranking in the world average page view per visito r online sin ce smallbusinessfo rums.org (mostly used in the USA) % Mar smallbusinessbri ef.com (mostly used in the USA) % Oct ukbusinessforu ms.co.uk (mostly used in the Britain) % Feb businessforum. net (mostly used in India) % Jan

Competitive Environment  No direct competitor in Turkey  Many similar sites  Most of them operated by banks  Most ads belong to parent companies website percenta ge of daily visitors (global) traffic ranking in Turkey average page view per visitor online since kobi.org.tr (TOBB) % NA kobifinans.c om (Finansban k) %NA1.1 6-Jan- 04 kobigaranti. com (Garanti) % Aug- 05 kobikent.co m % Oct-04 kobiline.co m (YapıKredi and Microsoft) % May- 01 kobinet.org.tr (KOSGEB) %91386NA kobiturkiye. com %NA Jan-03 TEBkobitv.c om (TEB) % NA turkbusines scenter.co m % Apr-04

Competetive Advantage  Interactive nature  Similar sites with read-only material  First mover advantage  Easy to remember Relavant to the subject Sticky

Business Schematics Affiliates Ad Givers KOBIforum.org Member $ i O $ i i $ O $ O $ O i $ i i Customers Firm of interest Members/Visitors O i $ Flow of services/goods Flow of money Flow of information

Market Strategy  Goal: To attract adgivers (banks, IT companies, B2B companies) Creating a brand awareness Internet and newspaper advertisements Expressing the independent & interactive nature of KobiForum.org Paper – based personal invitations 3rd party banner space sellers until certain reputation

Organizational Structure  Yasin Ünal Accounting Finance

Organizational Structure  Aydın Tarakçı Marketing Customer Relations

Organizational Structure  IT Department 1 employee  Forum Administrator Knowledge over SMEs Computer Skills

Management Team  Yasin and Aydın  Two Senior Koc Students  We will execute final decisions

Exit Strategy  Before buying the domain name We will stop the iniative with no money spent  After buying the domain name Stop marketing expenses Stop acquiring new members Fulfill the required amount of time until the paid services end

why a forum?  its interactive nature  easy to use

about website  as attractive as possible  UseBB  customized configuration and user interface  possible to see the content without registration  requirement to register to participate  tight administration of topics