Tiffany Jones Melanie Thong Stacy Cole Emily Gardner.

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Presentation transcript:

Tiffany Jones Melanie Thong Stacy Cole Emily Gardner

Introduction

Financial Overview 1990s Black & Decker was below S&P restructuring of portfolio completed 2001 Stock Price Began to Rise above S&P Strong sales (North America) 2004 increased sales 20% to a record $5.4 billion

Power Tools and Accessories $3.6 billion Hardware and Home Improvement $900 million Fastening and Assembling Systems

Product Segments Outdoor tools Power tools Cleaning products Kitchen appliances Garment care Home comfort Pest control products

Outdoor Tools Began offering cordless outdoor tools since 2000 Hedge trimmer Cordless Lawn Mower now marketed in the United States

Outdoor Tools 22” Hedge Hog XR Extending Reach Trimmer -easy handling, more control -accurate trimming, cut faster Alligator LopperTM

Power Tools Very diverse and high-tech company Dramatically improved over the past years Easy to use tools for every job

Batteries More durable and longer lasting Potable chargers, only electrical outlet needed Dual chargers, charges two 18 volt batteries

Cleaning Products Dustbuster m/ProductGuide/CategoryOver view.aspx?cPath= Cylinder Vac High Efficiency Particulate Air filtration system Scumbuster Powered Scrubbers m/ProductGuide/CategoryOver view.aspx?cPath= Competitors: Bissel Dirt Devil Eureka Hoover Kenmore Proctor & Gamble

Kitchen Appliances Coffee makers Can openers Blenders Toaster Ovens/Broiler Utensils Cookware Deep fryers Competitors: Sunbeam Betty Crocker Hamilton Beach Mr. Coffee

Other New Products

Environmental Affairs

Internet Marketing

Marketing Strategies

Questions?