Incorporating Social Media Into Your Everyday Recruiting Activities It’s about connections not sales! Chicago NPA Meeting August 2010

Leveraging Relationships & Networks Internet Marketing Strategy Social Media Marketing Strategy Web Marketing Strategy Web Strategy – Work off a solid foundation – a good website, consistent on-line profile IMS – Broadcast to traditional affiliate networks, advertising, PPC, Media/Press SMS – Leveraging the power of social networks, open exchange of information using networks that people use everyday

Social Media Evolves Web 1.0 was about connecting PC’s & making technology more efficient for computers Web 2.0 is about making connections – connecting people, making technology efficient for collaboration, reuse, & end use Trends show increased direct sourcing, direct network connections, & search engine marketing resulting in reduced dependence on national job boards Conversation Contributions Interaction

5 C’s of Engagement Create Critique Chat Collect Click Each element should compliment each other in a clear and concise message

How Can I Use Social Media To Get Clients? Website & Blog – promote thought leadership, establish your credibility Setup your profiles on LinkedIn, Facebook, Ning, Plaxo,etc – promote your history, awards, references Reach out, engage, have conversations Ask people you trust to introduce you Help your contacts so they return the favor Listen for opportunities

Internet Sourcing Strategy Integrating Social Media Candidate Referrals Direct Mail SourcingPPC Campaign SEO/SEM Job Board Replies Mktg RSS to Twitter, Facebook/LinkedIn Website ATS CRM Relationship Marketing Placements

Sourcing Process ATS search, letter to find candidates Post job order to your website, niche boards Source your NPA affiliates SEO/SEM Campaign Broadcast – Twitter, LinkedIn, Facebook Resume search strings, LinkedIn, ZoomInfo, Twitter, Facebook marketing & newsletter Start over

Goal is to Attract Talent From Many Channels Niche job boards NPA affiliate candidate referrals Social networks Virtual gaming Search engines, referral sites, SEO services Automated sourcing tools, RSS feeds Blogs, micro blogs, industry groups, associations Mobile marketing, TXT messaging, video eJobFair

Expected ROI Social Media won’t deliver the same volume of candidates but it will reach a targeted and qualified candidate pool Social Media reaches passive candidates where they reside online, not where they are searching for jobs It’s a long-term strategy – takes time to build awareness and realize full potential of a campaign Build your employment brand with a passive audience Be seen as an early adopter Reduce spending on recruiting activities