Chapter Seven What Parents Really Want Leticia Cardenas Chavez Nelda Calderon

Take time to find out what your parents want most from you and your school What are some of the concerns your parents have on your campus?

Today’s Parents “Today, Parents are involved and oversee most every activity their kids are in or make sure someone else does, because they believe it is their responsibility to do so. They also don’t feel it is safe for them to do otherwise, and this generation of parents believes that doing so is good parenting. Parents are much more in tune with every hurt their children experience. It pains them a lot when their children don’t fit in for any length of time.”

Five Parent Concerns Safety Feeling Like They Belong Academic Success Participation in Activities Becoming Good Citizens Do you agree with these concerns and the order of these concerns? Why or why not?

Perceptions on School Safety Schools in the news Los Fresnos ISD IDEA Academy San Benito

Maslow’s Hierachy Bullying

Participation in Activities : Cheerleading, Athletics, Band, etc. Can you think a specific situation you have had with this at your campus? Good Citizens: Parents turn to you for advice and support

Target Audience and Product Placement Advertising and Product Placement (nothing is coincidental) Provide strategically placed evidence that you understand their wants and needs to showcase that you understand their concerns and that they are being addressed *parent suggestion box *advertise what is being provided such as anti-bullying sessions, character building etc. How are you going to show parents that you are addressing their concerns and what evidence will you showcase?

“To often we let ourselves be frustrated by needs instead of viewing them as the opportunities that they are.” Take A Little Time

“…your ongoing efforts and improvement will go a long way toward convincing parents that they should keep their children in your school and that you and your staff will be there when needed. Parents do not expect perfection, but they do want to know that you and other educators care enough to do everything you can to respond to their needs.”