TIM-Online Presentation DISCOP 2004 Budapest, 25/06/2004.

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Presentation transcript:

TIM-Online Presentation DISCOP 2004 Budapest, 25/06/2004

Services KlapperCom/ActiveReaction ( Research & Development Real-time data collection & reporting Hosting encrypted videostreams TV tracking TV benchmark studies Pilot testing Panel management Analysis & Consultancy

What is TIM-Online? TV ImpactMeter-Online Revolutionary interactive tool Real-time capture audience feedback Useful applications: –Research (quality, predictability, brand perception) –Integrated part of interactive TV concept

Mobile interactivity Current mobile phone interactivity: – Use (sequences of) stills (MMS) – UMTS early stages Current TV viewer interactivity: – SMS and phone-in based programmes – Interactive teletext (BBCi)

TIM-Online interactivity Real-time audience feedback via: –Broadband Internet –Personal Digital Assistants –Mobile phones (in development)

TIM-Online: New TV concept Technology used in programme content Real-time interactivity with viewers: – Live broadcasts / Talk shows – Current affairs / Political debates – Magazines – Confrontainments – Screen testing – Talent scouting (Idols, Starmaker)

Live image poll

Research set-up TIM-Online Representative panel sample Secured log-in Rating of audiovisual material: –Videostream –TV (live) –CD-ROM Dynamic online survey Reporting of data

User TIM-Online

Users TIM-Online

Technical requirements Windows computer Windows Media Player 9 Internet access TIM-Online software

Management reports Real-time response analysis Survey results analysis Qualitative response analysis Conclusions Recommendations Data Analyser license

Data Analyser interface Reporting & commissioning tool Real-time responses run simultaneously with visual content Case study: MTV - The Trip More information on: – & –

For whom? Concept developers – Plug in audience feedback TV channels/producers – Pilot, quality en predictability Buyers and sellers – Feedback instrument Advertisers – Product placement en brand recognition Film studios – Trailer testing

Why TIM-Online? Proven reliable concept Broadband market rapidly expanding Real-time interactivity with large groups Revolutionary technology Risk reduction Enhance predictability Fast reporting Tool for new interactive TV formats

Example TIM-Online test: TF1 La Ferme Célébrités

Thank you