Wi-Fi for the Next Ten Years: Evolving the Offering 3 September 2009

2 Wi-Fi Alliance Beijing September 2009 Topics Wi-Fi Today Wi-Fi in China Today Evolving the Wi-Fi Offering The Next Ten Years Summary

3 Wi-Fi Alliance Beijing September 2009 Wi-Fi today: Unique success story One of every 10 people in the world uses Wi-Fi for work and leisure Two billion cumulative shipments by end of 2009 Double-digit growth year over year … strong momentum continues Everywhere: home, office, around town and around the world

4 Wi-Fi Alliance Beijing September 2009 Wi-Fi Today: strong in traditional networking... and beyond One billion products per year expected by 2011; 40% in Asia Highest growth from handsets, consumer electronics

5 Wi-Fi Alliance Beijing September 2009 Wi-Fi Today: Wi-Fi Alliance enabling industry growth and the best user experience International trade association of 300+ member companies (service providers, device makers, silicon, software) Industry leader and collaboration forum, innovating for 10 years Testing, market building, and regulatory programs Wi-Fi CERTIFIED™ products deliver the best user experience and the latest security protections Complete list of members at

6 Wi-Fi Alliance Beijing September 2009 Wi-Fi Today: n draft 2.0 certification an unprecedented success story Wi-Fi CERTIFIED n draft 2.0 program began in June 2007 Response to market need Substantial performance and range enhancements Over 700 devices are certified n draft 2.0 certification has been an industry catalyst

7 Wi-Fi Alliance Beijing September 2009 Wi-Fi Today: Wi-Fi in handsets becoming popular, driving growth Wi-Fi is a differentiator for feature and smartphones 77% of USA users of Wi-Fi-enabled mobile phones report high satisfaction: more satisfied than those without Wi-Fi (ABI Research, 2009) Wi-Fi handsets forecast: 49.5% CAGR 2008 – 2012, more than double the growth rate of the overall smartphone category (In-Stat, 2009)

8 Wi-Fi Alliance Beijing September 2009 Wi-Fi Today: Wi-Fi CERTIFIED is a model for interoperability, security, multimedia, and coexistence Today’s Certifications from the Wi-Fi Alliance Core PHY layer interoperability: a/b/g/h/d/n draft 2.0 WPA2® (Wi-Fi Protected Access)*: Standards-based security supports AES encryption and a range of authentication methods Voice-Personal: Best user experience with Voice over Wi-Fi n the home and small office WMM® Power Save: Advanced power-saving mechanisms for battery-operated devices Wi-Fi Protected Setup™: Ease set up of security-protected home and small office Wi-Fi networks CWG-RF (with CTIA): Performance mapping of RF in mixed-radio environment WMM® (Wi-Fi Multimedia) Quality of Service: Prioritize multimedia applications such as gaming, voice and video *New WPA2 Whitepaper available at

9 Wi-Fi Alliance Beijing September 2009 Wi-Fi Today: First 10 Years of Wi-Fi Exceeded All Expectations Beyond What We Imagined Asset TrackingImaging Multimedia Gaming Telematics Location & positioning PC Networking Infoterminals Content delivery Traffic control Home metering and control Telecoms Healthcare SmartGrid Automotive Health monitoring Airtravel Personal mobile hotspot

Wi-Fi in China Today: New consumer data from Wi-Fi Alliance and CCIDNET.com

11 Wi-Fi Alliance Beijing September 2009 Wi-Fi in China Today: New poll shows strong affinity for Wi-Fi among Chinese broadband users In August 2009, Wi-Fi Alliance and CCIDNET.com polled more than 1,000 Chinese broadband users 40% of these Chinese broadband subscribers have used Wi-Fi 77% of Chinese Wi-Fi users say they like Wi-Fi convenience most of all 60% of Chinese Wi-Fi users use Wi-Fi every week –Read news – 69% –Work – 62% –Check – 53% –Chat– 48% –Play video games – 34% –Watch or share multimedia – 31%

12 Wi-Fi Alliance Beijing September 2009 Wi-Fi in China Today: Chinese have increasing confidence in Wi-Fi, and want it on handsets Sixty-two percent of Chinese Wi- Fi users say they rely on Wi-Fi Chinese users have strong interest in Wi-Fi enabled handsets –60% of respondents plan to or are considering purchasing a Wi-Fi enabled phone within a year –34% of users have already used a handset to connect to a Wi-Fi network Eighty-two percent of Chinese users report that they feel confident in the security of Wi-Fi Some Wi-Fi enabled phones available in China from Nokia, Moto and ZTE

Evolving the Wi-Fi Offering

14 Wi-Fi Alliance Beijing September 2009 Evolving the Wi-Fi Offering: Updates to n Wi-Fi certification will preserve compatibility IEEE n finalization expected later this month Wi-Fi Alliance has reaffirmed the draft 2.0 certification requirements, and will add some optional features All Wi-Fi CERTIFIED n products will interoperate with Wi-Fi CERTIFIED n draft 2.0 products All Wi-Fi CERTIFIED products must support WPA2/AES security features About 50% of products shipped this year will support n technology

15 Wi-Fi Alliance Beijing September 2009 Evolving the Wi-Fi Offering: Wi-Fi Direct planned for 2010 A new way to use Wi-Fi: Wi-Fi CERTIFIED™ Wi-Fi Direct Connect Wi-Fi devices to each other anywhere, with or without a Wi-Fi network or internet connection Connect two or more devices, quickly and easily to enable a range of applications: Print a picture directly from your camera Share music directly with a friend Synchronize contacts, music, etc. Display pictures directly from your mobile phone on a television Play a video game with friends on different devices Live demonstrations this afternoon from Wi-Fi Alliance, Intel and Atheros

16 Wi-Fi Alliance Beijing September 2009 Evolving the Wi-Fi Offering: Mature process for developing industry-wide solutions WFA Specification Test plan development Wi-Fi CERTIFIED™ Wi-Fi Direct Single, industry- wide Solution Early 2010 Demonstrated interoperability Proprietary solutions from WFA members Q3/Q Mid 2010

17 Wi-Fi Alliance Beijing September 2009 Evolving the Wi-Fi Offering: Steady stream of solutions to enable even more Wi-Fi adoption Ahead n: Support of final n standard Voice-Enterprise, Excellent user experience with voice in large Wi-Fi deployments WMM® Admission Control, Ensures network connection quality is maintained and manages requests for additional sessions and services Wi-Fi Peer-to-Peer: Mechanisms to connect two devices without a network Wi-Fi Protected Setup Extensions: simple set up of security in ad-hoc Wi-Fi mode Early stages / under development Mesh networks Wireless Network Management Display applications Tunneled Direct Link Setup

18 Wi-Fi Alliance Beijing September 2009 The Next Ten Years: No Limit In Sight From Market Appetite for Wi-Fi connectivity likely to remain unlimited Demand for unimagined –Products and applications –Intelligence, flexibility –Diversity, extensibility Compelling business opportunities “The ubiquity of Wi-Fi is proving unstoppable” In-Stat Market Alert April 29, 2009 From Wi-Fi Alliance Vision of seamless connectivity A forum for fair and open collaboration Leadership, imagination, innovation “The Wi-Fi Alliance... is one of the more successful multi- partner alliances in recent years.” Massachusetts Institute of Technology (MIT) Sloan Management Review, May 2008

19 Wi-Fi Alliance Beijing September 2009 Summary Wi-Fi market continues to grow China consumers today use Wi-Fi for a variety of activities Evolving Wi-Fi with n, Wi-Fi Direct, and a stream of technologies over the foreseeable future The next ten years of Wi-Fi are limitless Thank You! Please visit for white papers and a list of all Wi-Fi CERTIFIED productswww.wi-fi.org

Background materials

21 Wi-Fi Alliance Beijing September 2009 About 330+ Wi-Fi Alliance members today