By: Ehsan Khodarahmi L4

What is social marketing? How does social marketing compare with and differ from commercial marketing, not-for profit marketing, public sector marketing and cause marketing? Who does social marketing and who benefits from social marketing? Social marketers – the behaviour influencing people and the wide range of behavioural issues. What do we mean by downstream and upstream social marketing?

 Social issues agenda  Categories and types of social issues  Framing social issues for social marketing programmes

Matters which affect people of a society, whether directly or indirectly. Such matters usually translate to problems and controversial matters; as a result of inappropriate and or mismanagement of issues. Social issues can also lead to political and economic issues, if they left unattended.

Social issues are raised on three agendas:  The media agenda  The public agenda  The political agenda What will you do to minimise the adverse effects of social issues in your society?

Education Crimes Alcohol Abuse Bullying Unfair dismissal Unemployment Immigration

Explain whether you categorise the following as social issues Justify your argument Get into groups of 3 :

Thank you for your attention, see you in the seminar. Enjoy your break.