Amazon Web Services (AWS) GROUP 4 ANWARUL ABEDIN, EVAN ALLEN, RUPESH KARN, WINSTON TIEU, CLAY WILLIAMS AND PEDRO ZEVALLOS

History of Amazon.com  Started as online alternative to brick and mortar bookstores  Began in the mid 90’s at the infancy of modern internet  Eventually began selling “A to Z” to needy customers

What is Cloud Computing?

So, what is Amazon Web Services?

The beginnings of AWS  Started in 2006 for developers  By mid-2010 – More than 180,000 developers registered to use AWS  Late Amazon.com moved it’s website to AWS  Customers include: Reddit, Pinterest, NASA, and Netflix

The cloud as you know it…

…and businesses see it.

What makes AWS unique  Inexpensive storage options, “free” in some cases  Pay-as-you-go hourly rate  Long trial periods of products

How does this compare to competitors?

What an entirely AWS system looks like

Marketing to potential customers  Youtube  Social Media  Conferences  Twitch acquisition

Youtube Videos  Showcase various products  Help companies and organizations understand their needs

AWS Conferences  2012 – Las Vegas Conference  Re: Invent  Hands-on Workshops  Cloud Computing Strategy Sessions  Technical Deep Dives

AWS Loft

SWOT Analysis Strengths First to market Size of capacity Widest range of IaaS & PaaS capabilities Amazon.com for financial support Weaknesses Complex price structure Thin profit margins mixed blessing Outages in past worry potential customers Disruptions in shared hardware environment Opportunities Continue innovating, market is growing With better profits, can be stand-alone Utilize supply-chain to reduce costs Online Live Video Streaming Platform Becoming IoT Enabler Threats Competitive price wars Competitors resources & investments Competitors broad reach & reputation Better hardware available at user level Growth is slowing

Porter’s 5 Forces Model Rivalry- Other Cloud Providers Entrants- Not likely, best contenders already present Supplier bargaining- since Amazon controls AWS, supply isn’t a problem Buyer bargaining- If enough people leave AWS, it will have a great effect on profitability Substitutes- User level computing gets more powerful every year

VRIO  Valuable – Ability to offer free storage and free trials  Rarity – Rare at inception, many more choices now  Imitable – Competition able to imitate price structure if able  Organization – Amazon’s superior organization holds AWS together

Estimated Revenue and Projections

Historical Data

Marketshare and Growth

Twitch – a $970 million investment  Twitch is a streaming service catered to live-viewing of gaming events  Can be adapted for sports and live concert events for geographically challenged  Amazon already has infrastructure in place

Our Recommendations for AWS  Expand to new markets in countries not currently supported  Subscription plans for commonly used services (Adobe and MS Office)