Proposal for Joint Research ANNUAL AIRLINE PASSENGER SURVEY John Beech

Background: Airtours (now MyTravel) Survey in 2001 What elements of service could be dropped without upsetting passengers?

Competition? UK International Air Passenger Survey (National Statistics office) “Data from the survey are used: in compiling the travel account of the balance of payments; in estimating the numbers and characteristics of migrants into and out of the UK; and to provide information on international tourism. ” Not designed to assess service quality

Civil Aviation Authority (CAA) annual air passenger survey Concerned with - traffic flows - pre and post flight travel - economic circumstances of travellers Designed to aid Planning Not designed to assess service quality

USA Various academic and commercial sources Tend not to be other than one-off Skytrack – online survey Open-ended

The World’s Favourite Airline??

The Gap in the Market Independent Academically rigorous Authoritative Repeated regularly Available-for-purchase data

Operational issues Cannot do in-flight surveys Cannot do at-airport surveys Can do: In-street surveys Postal self-administered questionnaires Phone surveys At-home surveys We must be consistent

Selling Substantial executive summaries (but more of interest to academics and students since data will be generalised) Full data sets Sponsored questions (data only available to sponsor)

Roles 1.Surveying 2.Administration and co-ordination 3.Data-processing 4.Printing and publishing

Costs 1.Administration and co-ordination 2.Surveying 3.Data-processing 4.Printing and publishing

Revenue distribution 15% top-slice by ATLAS Equal distribution of remaining 85% between SIG participants

Marketing Targets: European regional carriers European flag carriers European local carriers Routes to market: Direct mailing Trade bodies (e.g. European Regions Airline Association) Press releases to aviation press

Next stages Identify which SIG members’ institutions want to participate Establish a scientific committee to develop the survey instrument Formalise arrangements with and through ATLAS