SEAMEO RETRAC 12 th Governing Board Meeting and International Conference Nha Trang, August , 2009 Branding Asian University for Global Higher Education -A Case of Waseda Kazuo Kuroda Professor of International Education Graduate School of Asia-Pacific Studies, Waseda University

2 Outline of Presentation 1.What’s Waseda University? 2.Waseda’s Global Network 3.Global and Asian Strategy for Branding Waseda for the World 4.Global and Asian Strategy for Branding Japanese Higher Education for the World

1. What’s Waseda University?

4 Waseda University: General Information Founded in 1882 One of the most prestigious universities in Japan Nurtured many leaders of many fields in Japan Appropriate case for “branding” university as good and bad examples

5 Academic Organizations 13 Undergraduate Schools 17 Graduate Schools and 5 Professional Schools 2 High Schools 3 Affiliate High Schools 2 Schools of Arts and Architecture Extensive Alumni Network Over 490,000 alumni around the world Excellent entrepreneurs creating prestigious firms such as Sony, Casio, etc. CEOs of first-class companies such as Fujitsu, Honda, Nintendo, Samsung, etc. Current Situation of Waseda University

6 Waseda Graduates who became Primer Shigenobu OKUMA and Toshiki KAIFU Keizo OBUCHI Yoshiro MORI Tanzan ISHIBASHI Noboru TAKESHITA Yasuo FUKUDA

7 School of Political Science and Economics School of Law School of Media, Culture and Society School of Humanities and Social Sciences School of Education School of Commerce School of Fundamental Science and Engineering School of Creative Science and Engineering School of Advanced Science and Engineering School of Social Sciences School of Human Sciences School of Sport Sciences School of International Liberal Studies 13 Undergraduate Schools

8 Graduate School of Political Science Graduate School of Economics Graduate School of Law Graduate School of Letters, Arts and Sciences Graduate School of Commerce Graduate School of Fundamental Science and Engineering Graduate School of Creative Science and Engineering Graduate School of Advanced Science and Engineering Graduate School of Education Graduate School of Human Sciences Graduate School of Social Sciences Graduate School of Asia-Pacific Studies Graduate School of Global Information and Telecommunication Studies Graduate School of Japanese Applied Linguistics Graduate School of Information, Production and Systems Graduate School of Sport Sciences Graduate School of Teacher Education 17 Graduate Schools

9 The Okuma School of Public Management Waseda Law School Graduate School of Finance Graduate School of Accounting Waseda Business School MBA Programs, Graduate School of Commerce 5 Professional Schools

10 21st Century COE (Center Of Excellence) Program and Global COE Program at Waseda University Holostic Research and Education Center for Physics of Self-organization Systems (21) The Innovative research on symbiosis technologies for human and robots in the elderly dominated society (21) Constructing Open Political Economic Systems (21) Creating New Legal System for Corporation and Society (21) Global COE for Practical Chemical Wisdom (G) International Research and Education Center for Ambient Soc (G) International Institute for Education and Research in Theater and Film Arts (G) Global Institute for Asian Regional Integration (G) Excellent Programs

2. Waseda’s Global Network

12 Global Network of Waseda Type of Agreement Number of Agreements Number of Institutions Number of Countries University-to-University Agreements Other Exchange Agreements / Contracts Total As of August, 2007 Agreements with Overseas Institutions

13 Region No of Countries No of Students % Asia221, % Europe % North America % Central-South America % Oceania4331.4% Middle East, Africa % Total892,435100% As of June, 2007 Student Exchange (Incoming) International Students at Waseda (Region of Origin)

14 Region Number of Countries Number of Students % North America % Europe % Asia % Oceania4626.6% Middle East & Africa550.5% Central & South America350.5% TOTAL % As of October, 2006 Student Exchange (Outgoing) International Students from Waseda (Region of Destination)

15 Overseas Bases of Waseda University Waseda Education (Thailand) Peking-Waseda Joint Center for Instruction and Research (China) Waseda Oregon Office （ Portland, U.S.A. ） KU Liaison Office (Korea) Waseda Shibuya Senior High School (Singapore) Waseda-Olympus Bioscience Research Institute (Singapore) NTU-Waseda Double MBA Program (Singapore) Waseda University Singapore Branch Office (Singapore) Fudan-Waseda Education & Research Institute (China) Europe Center （ Bonn, Germany ） Paris Office （ France ）

16 Peking University (China) Fudan University (China) Korea University (Korea) National Taiwan University (Taiwan) National University of Singapore (Singapore) Vietnam National University (Vietnam) Australian National University (Australia) Science Po (France) Columbia University (U.S.A.) University of California (U.S.A) Some Major Partner Universities

17 Double-degree Programs with Partner Universities Joint doctoral program with Peking University (2002-) Double-degree programs with Peking University and Fudan University at undergraduate level (2005-) Double MBA program with Nanyang Technological University, Singapore (2006-) Double-degree program with National Taiwan University and National University of Singapore at undergraduate level (2007-) Double-degree program with Columbia University at Ph.D. level (2008-) Double-degree program with National Taiwan University at MA level (2008-) Joint Academic Programs with Overseas Institutions – Double-degree Programs

18 School of International Liberal Studies ( SILS) Emphasis on Liberal Arts Education Nurturing a Global Perspective and Vision /Using English and Japanese as Common Languages for Learning One-year Study Abroad Requirement Helping Waseda become a World-class University

19 First Graduate School which offered Courses in English Many International Students from Asian Countries Driving Engine for “Asianization” of Education in Waseda Graduate School of Asia-Pacific Studies

20 Asia Cyber College by Digital Campus Consortium

21 Participation in International Consortium

3. Global and Asian Strategy for Branding Waseda for the World

23 Development of International Education 1905 Accepted Chinese Students from Qing Dynasty 1920s 25% of All Students were International Students 1963 International Division (Bekka) Opened, Accepted 100 Students from U.S. Annually 1990s Drastic Increase of International Agreements 1998 Graduate Schools with English Courses Opened (GSAPS, GITS, IPS, WBS) 2001 School of International Liberal Studies (SILS) Opened 2005 Double-degree Programs Started

24 1,094 1,153 1,313 1,502 1,593 1,779 2,076 2,368 2,435 Number of Student Exchange (Incoming)

25 Number of Student Exchange (Outgoing)

26 International Office Planning Global Strategy Management of Overseas Office Management of Global Network Schools, Graduate Schools Academic Affairs Division International Affairs Division Development of Exchange Programs Education for International Students Student Exchange Office Center for International Education Administrative Logistics for Global Strategy Executive Board

27 Attracting Excellent International Students / Scholarship, Development of Programs, International Network, …. Routinizing Multi-cultural Experiences / Foreign Language Education, International Community Center, Educating Excellent Young Scholars / Promotion of Pioneering Research, Global COE Programs, … Networking with Global Top Universities / “Global College” Scheme, Participation in International Consortium,.. Four Pillars of Global Strategy

28 Domestic Reasons / Shrinking Domestic Market / Competition-oriented Governmental Policy - Global COE and Global 30, etc. Non-domestic Reasons / Global Competition in Education Industry / Rising Asian Economies / Prospect for Asian Regional Integration Drives for Global Strategy

29 Rediscovery and Re-establishment of “Asian Dimension” of Waseda as its Global Strategy / “Bridging Ideas between East and West”: Waseda University’s Mission / Found Waseda as Asian Brand with Strong Alumni Network / Establishment of Graduate School of Asia-Pacific Studies to Nurture Asian leaders / Establishment of Organization for Asian Studies and Recruitment of Asian Study Specialists to Strengthen Asian Study at Waseda / Making alliances of Asian Leading Universities ⇒ Two-step Strategy: Asian to Global Uniqueness of Waseda’s Global Strategy

30 “Global College” Scheme: Selected Program by MEXT’s “College Education Programs for Internationalization of Japanese Universities” (2007-) Image of Networking with Global Universities Global College Proof of completion Fulfillment of requirements by participant university student Conferment of 2 nd major from the Global College Waseda University Columbia University Yale University National University of Singapore Future Peking University Fudan University Korea University

4. Global and Asian Strategy for Branding Japanese Higher Education for the World

32 Trends in Number of International Students in Japan stics/intl_student/data07_e.html

33 Number of International Students by Nationality (in 2007) Country/region Number of students % of totalCountry/region Number of students % of total China71,277(74,292)60.2%(63.0)Germany449(393)0.4%(0.3) Republic of Korea17,274(15,974)14.6%(13.5)United Kingdom370(333)0.3%(0.3) Taiwan4,686(4,211)4.0%(3.6)Russia337(334)0.3%(0.3) Vietnam2,582(2,119)2.2%(1.8)Australia330(354)0.3%(0.3) Malaysia2,146(2,156)1.8%(1.8)Brazil316(342)0.3%(0.3) Thailand2,090(1,734)1.8%(1.5)Canada307(286)0.3%(0.2) U.S.A.1,805(1,790)1.5%(1.5)Cambodia283(278)0.2%(0.2) Indonesia1,596(1,553)1.3%(1.3)Egypt283(251)0.2%(0.2) Bangladesh1,508(1,456)1.3%(1.2)Laos264(266)0.2%(0.2) Nepal1,309(998)1.1%(0.8)Iran229(236)0.2%(0.2) Sri Lanka1,181(1,143)1.0%(1.0)Turkey169(171)0.1%(0.1) Mongolia1,110(1,006)0.9%(0.9)Uzbekistan167(139)0.1%(0.1) Myanmar849(736)0.7%(0.6)Saudi Arabia159(23)0.1%(0.02) Philippines538(542)0.5%(0.5)Sweden145(137)0.1%(0.1) India480(525)0.4%(0.4)Others3,788(3,732)3.2%(3.2) France471(417)0.4%(0.4)Total118,498(117,927)100.0%(100.0)

34 Inter-University Agreements 34

35 Professorial exchange based on Japanese inter-university agreements (dispatch and acceptance) 35

36 Number of International Agreements with Japanese Universities by Countries in Asia CountryNumber China2565 S. Korea1467 Thailand455 Indonesia281 Vietnam199 The Philippines139 Singapore82 Malaysia75 Laos31 Cambodia13 Myanmar11 Brunei3 ASEAN Total891

37 Japanese University Branch Offices Abroad by Countries National Universities No.%All Universities No.% 1China3324China5721 2Thailand1712USA4215 3USA129Thailand2911 4Indonesia118S. Korea197 5Vietnam86Indonesia145

38 Branding Japanese Higher Education for the Future Japan promotes "Plan for 300,000 Exchange Students“ Japan selects and promotes “Global 30” leading universities Under the Japan-East Asia Network of Exchange for Students and Youths Programme (or the JENESYS Programme), Japan invites 6,000 youths to Japan every year from all across Asia. Proposals of Asian Version of ERUSMUS Programme → Japan as a whole is trying to promote and brand Japanese higher education to the world through linking more with Asia.

39 Waseda Bear 125 th Anniversary Mascot Character Thank You!