Data sources and collection methods Ken Mease Cairo, June 2009.

Slides:



Advertisements
Similar presentations
ENT4310 Business Economics and Marketing A six-step model for marketing research Arild Aspelund.
Advertisements

Market research THE TIMES 100.
2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
SEM II : Marketing Research
Unit 16 Managing Communications, Knowledge and Information
B121 Chapter 7 Investigative Methods. Quantitative data & Qualitative data Quantitative data It describes measurable or countable features of whatever.
Second Legislated Review of Community Treatment Orders Ministry of Health and Long-Term Care November 9, 2012.
SEMINAR TOPIC IS ON SURVEY METHOD AND OBSERVATION METHOD
1 International marketing Session 4- International Marketing Research Ana Colovic.
Observing Behavior A nonexperimental approach. QUANTITATIVE AND QUALITATIVE APPROACHES Quantitative Focuses on specific behaviors that can be easily quantified.
Principles of Marketing
Knowledge is Power Marketing Information System (MIS) determines what information managers need and then gathers, sorts, analyzes, stores, and distributes.
RESEARCH METHODS IN EDUCATIONAL PSYCHOLOGY
Market Research Basics -For only those who are first timers/ - who want to refresh the basics.
Starting a Business Conducting Start-up Market Research
Starting a Business Conducting Start-up Market Research METHODS OF PRIMARY AND SECONDARY MARKET RESEARCH QUALITATIVE AND QUANTITATIVE RESEARCH SIZE AND.
Indicators: Levels, Types, Existing and New Ken Mease, University of Florida Cairo, June 2009.
Human Rights Monitoring and Reporting. What is human rights monitoring and how does it differ from similar activities? Human rights monitoring is a broad.
Questionnaires and Interviews
Chapter 9 Marketing Research And Information Systems
Copyright © 2008 Wolters Kluwer Health | Lippincott Williams & Wilkins Chapter 12 Undertaking Research for Specific Purposes.
How to Deal with Latino Data: A Guide for Montgomery County Service Providers A Community Based Strategy For Reducing Health Disparities Latino Health.
Slide 1 D2.TCS.CL5.04. Subject Elements This unit comprises five Elements: 1.Define the need for tourism product research 2.Develop the research to be.
Research Methodology. Refers to search for knowledge. Research is an academic activity.
Chapter 12: Survey Designs
Week 8: Research Methods: Qualitative Research 1.
PRA Roeland Kindt. Outline Introduction Introduction Basic rules for surveys Basic rules for surveys What is PRA What is PRA PRA tools PRA tools Selection.
CHAPTER 8 Marketing Research & Sales Forecasting.
S-005 Collecting data: What methods to use. Common methods Interviews – Face-to-face – Focus group – Telephone – Skype / video conference Questionnaires.
OBSERVATIONAL METHODS © 2012 The McGraw-Hill Companies, Inc.
Methods of Media Research Communication covers a broad range of topics. Also it draws heavily from other fields like sociology, psychology, anthropology,
Behavioral Research Chapter 6-Observing Behavior.
PUBLIC RELATIONS RESEARCH AND PLANNING
Data Collection Methods
Community Health Assessment: Primary Data Collection LHD TA Project – Learning Collaborative 1 Community Health Assessment Second Learning Session Sheena.
Using Needs Assessment to Build A Strong Case for Funding Anna Li SERVE, Inc.
How to measure governance: Principles, frameworks, data collection techniques and challenges for Iraq Shipra Narang Suri International Consultant, OGC.
Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.
Mariya Potabenko GRID-Arendal Guest-researcher USE OF SOCIOLOGICAL SURVEYS FOR ASSESSING ENVIRONMENTAL INFORMATION NEEDS.
Public Health Advocacy in Low Income Settings: Views and Experiences on Effective Strategies and Evaluation of Health Advocates in Malawi IFGH Conference:
Aim: What are the types of surveys and sampling techniques used by researchers?
Chapter 6: Getting the Marketing Information We Need.
Marketing Research. Good marketing requires much more than just creativity and technical tools. It requires research! Who needs it? Who wants it? Where.
Copyright 2000 Prentice Hall5-1 Chapter 5 Marketing Information and Research: Analyzing the Business Environment.
1 Learning Objectives: 1.Understand data collection principles and practices. 2.Describe the differences between collecting qualitative and quantitative.
1 Non-Response Non-response is the failure to obtain survey measures on a sample unit Non-response increases the potential for non-response bias. It occurs.
Market research for a start-up. LEARNING OUTCOMES By the end of this lesson I will be able to: –Define and explain market research –Distinguish between.
CHAPTER 3 MARKETING RESEARCH AND INFORMATION SYSTEM.
1 Market Research Objectives Identifying customer needs Identifying markets Trends and fashions Changes in markets Market and product development opportunities.
Aim: Review Session 1 for Final Exploratory Data Analysis & Types of Studies HW: complete worksheet.
Marketing Research. Good marketing requires much more than just creativity and technical tools. It requires research! Who needs it? Who wants it? Where.
Marketing Research Approaches. Research Approaches Observational Research Ethnographic Research Survey Research Experimental Research.
OBSERVATIONAL METHODS © 2009 The McGraw-Hill Companies, Inc.
4. Marketing research After carefully studying this chapter, you should be able to: Define marketing research; Identify and explain the major forms of.
Sridhar Rajappan 1.  Key Terms  Review of unit 6 project  Buddy Work: suggestions for questions.
Strategic Research. Holiday Inn Express Stays Smart What research results led to an upgrade of all Holiday Inn Express bathrooms? How did their agency,
Unit 2: Collecting Data & Survey Design The work of statisticians is highly valued as they provide everything needed by those coming from different background.
Data gathering (Chapter 7 Interaction Design Text)
Introduction to research
Chapter 5: Research. Research is the most important to PR because it is used to... Achieve credibility with management Define audiences and segment publics.
 Marketing Information System: A set of procedures and methods that regularly generates, stores, analyzes, and distributes information for use in making.
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
SEM II : Marketing Research 1.06 Collect secondary marketing data to ensure accuracy and adequacy of information for decision making.
Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter 2 Consumer Research.
WHY IS THIS HAPPENING IN THE PROGRAM? Session 5 Options for Further Investigation & Information Flow.
1 Market research. 2 Market research is the process of gathering and interpreting data about customers and competitors within a firm’s target market.
Overview of Types of Measures Margaret Kasimatis, PhD VP for Academic Planning & Effectiveness.
Marketing Research.
Part Two.
Lecture on Primary Data Collection
Presentation transcript:

Data sources and collection methods Ken Mease Cairo, June 2009

What types of Data? A thorough assessment may well include: Archival and secondary data Survey data Quantitative and qualitative approaches and data It also will likely include de jure and de facto information

Qualitative and Quantitative data There are basically two types of data: qualitative and quantitative Qualitative data are usually text or words and quantitative data - numbers Qualitative approaches, if conducted in a rigorous manner, require more skill than most quantitative approaches

Qualitative Data and Approaches Qualitative approaches provide text data, but increasingly audio, video and images They are more time consuming to analyze Text management software, such as NVIVO, AtlasTI and AnSWR (available free at Coding is a very subjective process and open to various problems, such as investigator bias or a lack of inter-coder reliability

Quantitative Data and Approaches Quantitative approaches provide increased rigor by investigating relationships at known levels of probability They are easier to analyze because researchers use standard, replicable techniques Common software includes SPSS, Stata and SAS

Sources and Types of Governance Data Country reports/desk studies Cross-country (region)comparative surveys Expert assessments Government data Household surveys Mass opinion surveys Key Stakeholder Surveys Media Indicators Business surveys

Combining different sources and methods Combining methodologies and types of data often provides the most useful results. Combining archival information and administrative data with original qualitative and quantitative survey data allows for triangulation This approach can increase the level of professionalism, credibility and legitimacy.

Administrative, archival and secondary These data, both qualitative and quantitative, objective, reported events, perception and proxies come from a variety of sources: Narrative reports, administrative data and other information routinely collected by government ministries The constitution, laws, policies and legislation Statistics and data gathered by NGOs, international organizations and academics.

Data Mapping It is the best way to identify existing data - accessibility, quality and gaps One tool available to assist with this process is the IMF’s Data Quality Assessment Framework A senior academic conducted the data mapping exercise in Zambia and was very valuable

Survey Data Qualitative and Quantitative Sample sizes can range from 20 to 20,000 or more Costs can range accordingly There are a range of options for who collects the data – independent surveys firms, academics, NSOs Perception and reported events data

Different Types of Interviewing Structured interviews use an identical instrument for each respondent, Interviewers are trained and have explicit instructions. This technique uses primarily structured questions with fixed response sets and very few open-ended questions

Types of Interviewing Semi-structured interviews use a written list of questions that need to be covered in a particular order The questions are often developed from informal discussions and focus groups. They can include open-ended and/or more structured questions Ideal when working with elites, managers, bureaucrats and other people who have limited time

Types of surveys and data collection methods Face-to-face data collection is likely the best option in most developing countries It is also the most expensive and time- consuming It requires professional management of trained interviewers, sampling and other aspects of the study

Mail surveys Work well only if the postal system is reliable The questionnaire must be carefully designed for self-administration, and there should not be too many language issues The cost is usually quite reasonable It misses the homeless and other vulnerable groups who may not have a valid mailing address

Internet surveys Require special planning and design Very good for certain populations These surveys can suffer from low response rates. Developing and implementing internet surveys has become very reasonable in terms of cost Very reasonably priced internet services are available - Survey Gizmo at

Telephone surveys May have coverage issues in most countries. In many countries, people do not have a phone in their home, and if they do have a phone, it is usually a mobile or cell phone Most cell phone providers do not make telephone numbers available for use in random-digit-dial surveys.

Focus groups Can generate information about the background conditions surrounding governance issues. Focus groups are usually efficient in terms of time and money. They are highly participatory and have the potential of generating solutions to the problems identified by the group members It is very demanding and requires highly skilled coordinators.

Focus groups Make individual ratings insignificant Accuracy can suffer, as some individuals may not feel comfortable to speak up in public, while others are hard to keep quiet Focus groups yield less systematic results Focus groups are best used to identify issues and develop surveys rather than as the only source of data

Who collects the data Outside contractors – surveys and desk studies Local survey researchers Local academics for desk studies National Statistical Offices Government ministries NGOs/CSOs

Data collection and dissemination exercise Pick a Governance issue in your country Choose the levels and types of the data you will collect – Macro, Micro, De jure and De facto Identify the types and sources of data Choose the data collection method/s Identify who will collect the data Select several options for sharing the results with different audiences