Sustainable development: a need for social and organizational innovation or why TMEC is essential? Corinne Gendron Chaire de responsabilité sociale et de développement durable-UQAM PLENARY SESSION How to improve innovation: the technicomanagerial entrepreneurial culture (TMEC), NCE, 5-7 december 2011

Sustainable development and environnemental crisis as new parameters for business activities - New costs - Business opportunities - New expectations

Disconnection between economic and social development We experience today a new economic model based on the rejection of the Smith hypothesis as legitimacy principle. –Business has responsibilities in addition to its economic mission –Business can (must) embrace a general interest mission –Business sphere is not independent from social and environmental materiality and dynamic

Business and society in a new social dialogue dynamic Social responsibility mechanisms as stakeholder dialogue –New forum for dialogue and debate –Forum which articulate themselves with a remodeled regulatory process (governance) –Social and environmental performance reports addressed to stakeholders

The call for social responsibility is a symptom of several profound transformations CSR seams a symptom of : –The breaking of the compromise underlying the capitalist business –Resulting from the growing gap between businesses as production structure and the transforming development model towards sustainable development –Weakening of business legitimacy as private social institution

Innovation for organization/business in post-ecologist societies Institutional transformations already take place Discussion about governance structure of the firm and formal participation of stakeholders Participation of social movements to corporate evaluation and market political structuration

Innovation for organization/business in post- ecologist societies New arena of social dialogue with a new generation of procedural legislation Use of economic dynamic and institutions by social movements

Innovation for organization/business in post-ecologist societies Emergence of new actors (NMSÉ and social rating agency) a posteriori regulation (after a social compromise has been reached) Environmental accounting

Innovation for organization/business in post- ecologist societies To conclude –The environment as a new parameter –Social dialogue intrinsic to business activities –The need to repond to new expectations –Until these expectations changes into rules and economic parameters.