LOGO Rupert Murdoch and the News Ltd Paywall Are online readers willing to pay for news that was once free? Liangliang ZHANG (Cathy) 3230278 Yuan YUAN.

Slides:

Advertisements

Similar presentations

Real Time Information.

Advertisements

Presented by: Your Name Your Phone Number Your Website Address How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing.

Building an on-line presence that makes it easy for customers to find your service company.

Journalism and the Web. Newspapers used to make the news. Now, they are the news. Rupert Murdock Cyclical trough Decline in paid circulation Bankruptcy.

Assessing the feasibility of charging for online content.

Good & Bad Websites. From WEB 1. Submit one bad or ugly web site or web interface. This is ugly website because there are.

Market For Ipad. About Ipad It was first originated on 27 th January It is a media tablet that offers multi-touch interaction with newspapers, magazines,

Optimize tomorrow today. TM 1 Optimize tomorrow today. Arlene Minkiewicz, Chief Scientist PRICE Systems, LLC Software.

FASHION PROMOTION. Promotion: communicating with customers about products and services to create demand.

UNIT F FASHION PROMOTION

Case Study: Encyclopedia Britannica Judith Molka-Danielsen Lo205 E-handel April

J333 Lauren Collmer SWOT ANALYSIS. PIGEONS & PLANES.

Virtual domination? The online domination of housing search Richard Dunning, PhD Student.

Information Text – Text Features SPI Use text features to locate information and make meaning from text (e.g., headings, key words, captions,

SELF INTRODUCTION EMELDA LIBANGA EMELDA LIBANGA PDMM STUDENT – 2012 PDMM STUDENT – 2012 NEW MEDIA TECHNOLOGIES AND CONVERGENCE MODULE NEW MEDIA TECHNOLOGIES.

Created for your library by Council of State University Libraries Information Literacy Subcommittee

Search Engine Optimization Will Hanke. Owner, Lighthouse Technologies Since 1997 Web Design & Development Custom Web Programming Web Hosting Search Engine.

“Free Costs Too Much” Rupert Murdoch. My goal is to urge you not to leave money on the table during this period of significant transition!

Why the News Ltd paywall is important in contemporary media? GAO Chen ( ) ZHANG Wenjing ( ) XUE Bai ( ) LIU Jie ( )

Creating a Business 3 parts: business plan, business cards, and business webpage.

 Oi kwan Li :  Prangsuree Thasanatharakorn :  Zhimin Zhou :  Jiayi Wei : Wikispaces:MDIA5000task3.

Tick, Tock April 21, 2015 Google MASSIVE Mobile Friendly Update.

Contact Us: For more information on this or any other TownNews.com product, contact your Regional sales manager. Main TownNews.com Office:

LOCAL REGIONAL NATIONAL. CHOOSE YOUR HOME EDITION.

Writing for the Web Research on how users read on the Web and how authors should write their Web pages.

Creating a trusted brand for the digital age Ian Laverty Director, Intelligent Mobile.

Presented by: Your Name Your Phone Number Your Website Address How QR Codes Can Help You Connect With Local Consumers.

New business models and value propositions. Why “newspapers” New ways of seeing value Paid to free Evening Standard Young eats old The Independent Impact.

Arora Broadcasting Corporation Pvt. Ltd. Our Vision One stop solution for Advertising & Marketing across globe. An ideal platform for anybody who is.

Advertising and the Media What effects do they really have?

Our-Hometown, Inc Designing, building and deploying Online Business Models for the newspaper industry since 1997 Contact: Carl Leonardi

WHO IS A JOURNALIST TODAY? HOW IS THE ROLE OF A JOURNALIST CHANGING? JOURNALISM TODAY.

A future for dictionary publishing? MR, Lexicom 2009.

Riverside Nashville Department of Communications Ministry Area Workshop – Marketing Communications MARKETING COMMUNICATIONS & PRESS RELEASES.

South Shore Sub Shop And the use of social media in small business By Jordan LaColla & Timothy Harris.

CHALLENGES AND OPPORTUNITIES OF ONLINE JOURNALISM BY ABER MAURINE 11/U/7930/PS.

E-commerce and International Markets. Key topics What is e-commerce? Why should small businesses trade online? How can it help a small business reach.

Mobile Apps vs. Mobile Sites Which is Becoming King In The War?

Ian Reeves. What is a paywall?  A mechanism for allowing access to certain elements of published online content only to those users who have made some.

My completed roller skating website By Amber Hills.

Introduction to Journalism Course Overview and Terminology.

Web, Tablets, Mobile What’s Working for Paywalls Maribel Wadsworth, Gannett George Rodrigue, Dallas Morning News Jeremy Gockel, McClatchy Newspapers.

Ian Reeves. What is a paywall?  A mechanism for allowing access to certain elements of published online content only to those users who have made some.

Shoveling tweets: An analysis of the microblogging engagement of traditional news organizations Marcus Messner Maureen Linke Asriel Eford School of Mass.

Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.

The Press Release Purpose

Jason Silberberg | NabThat | CEO | Your Digital Consumer - Understand the Power of Your Website & Consumer Experience Jason Silberberg.

Our Fourth Branch: The Press

Presents Google-YouTube Acquisition Case Nov 14,2007.

INTRODUCTION TO NEW MEDIA DR. BURÇE ÇELİK. THE NEW NEW MEDIA Words and photos were new on the net, now videos, news feed, RSS, apps are there. New hardwares.

Thetimes.co.uk Top level review of subscription & pay wall.

News is now FREE Who will pay for quality journalism? Article by: Subash Gobine Presentation by: Ettioné Ferreira 21 March 2012; Sol Plaaitjies Institute.

1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.

What’s inside of the wall? Rupert Murdoch and News Ltd Paywall.

Electronic Commerce Semester 2 Term 2 Lecture 1. Electronic Commerce & Online Publishing There is an enormous expansion in levels of interest among both.

What is Promotion? Any form of communication a business uses to inform, persuade, or remind people about its products and improve its public image and.

Get Free Website Audit or Give us A Call at: Free Website AuditFree Website Audit Most Recognised SEO & Website development Company in Toronto.

Rupert Murdoch & the News Ltd Pay Wall. Group members.

Using the Marketing Mix: Promotion

UNIT F FASHION PROMOTION

UNIT F FASHION PROMOTION

Targeted Video Advertising

Your Title Here Your Title Here

Impact of the Media Newspapers Television Internet

Corporate Liable Website

Price Effects of Supply and Demand

UNIT F FASHION PROMOTION

MASS MEDIA: Last lesson

Write a story about the picture

News is free: who will pay for quality journalism?

Presentation transcript:

LOGO Rupert Murdoch and the News Ltd Paywall Are online readers willing to pay for news that was once free? Liangliang ZHANG (Cathy) Yuan YUAN (Julia) Gangjian CHEN (Jason)

LOGO Contents Introduction 1 Background Info & Change in Traffics 2 Debate: The way of the future 3 Debate: Paywall will not work 4 Conclusion 1

LOGO Background Information  Rupert Murdoch  The News Ltd Picture from ： corp.html

LOGO Background Information  Paywall Picture from:

LOGO Background Information Picture from:

LOGO Change in Traffic

LOGO Debate Will News Website Paywall Work?? Newspaper paywalls are the way of future A decent Start It is too late to start charging for newspapers online that once was free Debate

LOGO For Picture from:

LOGO For  Paywall are the way for the future journalism :  News are not news Celebrity gossip vs. well written stories  New platforms Future devices eg. iPad  Quality versus Quantity Loyal reader  Ad-funded newspaper are not sufficient

LOGO Against Picture from:

LOGO Against  It is too late to put up a paywall  Customers do not have the expectation to pay since web news emerged  There are so many substitutes for online news websites  The product is not worth the price  Too little emphasis on substance  Too much time spent on entertaining and exciting readers  The loss of potential readers from entering the website  The loss of existing readers and advertisements  Both of those would switch to other websites that offer same content

LOGO Conclusion  Is Rupert Murdoch’s paywall a success or a failure? OR

LOGO Reference  Reference:   pathetic-paywall?INTCMP=ILCNETTXT pathetic-paywall?INTCMP=ILCNETTXT3487  successful successful  digital-news-aggregation-platform/ digital-news-aggregation-platform/  great-paywall-of-murdoch-will-succeed great-paywall-of-murdoch-will-succeed   paywall-is-essential-for-journalism/ paywall-is-essential-for-journalism/

LOGO Liangliang ZHANG (Cathy) Yuan YUAN (Julia) Gangjian CHEN (Jason) Rupert Murdoch and the News Ltd Paywall Presented by: