FORESTUR: “Tailored training for professionals in the rural tourist sector” ES/06/B/F/PP VALORISATION & SUSTAINIBILITY PLAN Valencia, November 2006

1 What is Valorisation? + Promotion and raising awareness + Dissemination + Exploitation (mainstreaming & multiplication). VALORISATION The 2005–2006 call for proposals required inclusion of valorisation from the project design stage and close monitoring of its implementation throughout the entire life cycle of the project.

2 What is Valorisation? The projects are required to perform specific valorisation activities in particular in order to: ensure that the project results meet needs clearly identified at the outset so that they can be used in vocational training systems and practices (= exploitation of results) produce information focusing on the project’s various activities (= dissemination of results)

3 What is Valorisation? The valorisation activities must be spelled out in a single, coherent valorisation plan which must include a balanced description of activities for disseminating and exploiting the project results. This plan should: - identify the needs of interested sectors, domains and end users; - define clearly the end users of the project’s results; - ensure that these end users will be consulted during the life of the project; - explain how during and after the end of the project, the results will be disseminated and exploited; how they will reach these objectives both during and after the development of the project, and which outside players and bodies will be involved. - The valorisation activities must also be clearly identified in the project budget.

4 What is Valorisation? The goal of a valorisation plan is to explain how during and after the end of the project the results will be disseminated and exploited so as to make them “sustainable” (= once the project has come to an end, the results must continue to be deployed in different vocational training contexts). A valorisation plan must therefore necessarily set out in a balanced and accurated way the activities relating to dissemination and the activities relating to and facilitating exploitation of the results by the end and/or potential users and for the benefit of target groups clearly identified from the project design stage.

5 What is Valorisation? The valorisation plan is intended to be a flexible tool which can be adapted in the course of a project to ensure that it satisfies as fully as possible the latest needs of the partnership or the users. Valorisation is a shared responsibility which falls to all the project partners; they must take an active part in bringing into effect the measures set out in the valorisation plan.

6 VALORISATION RESPONSIBLES EUROPROF. HU PIXEL IT CIDAf RO Tuéjar Town C. Bucovina Asoc. CIA Firenze Hungarian Feder. FCVRE Brussels FLORIDA ES Coordinators

7 What was said at the proposal? This proposal is in itself a valorisation experience for different reasons. The way the project came into being is an example of valorisation of the innovation results. In 2004, professionals from Florida had the opportunity (Touremprende−LdV mobility project) to get to know some projects that Pixel had developed in the region of Tuscany, dealing with training in tourism (QTF,QTL and "Welcome"). These experiences were the seeds of this proposal. FORESTUR also makes use of the experience developed by the LdV pilot project "Naturae". This project, promoted and coordinated by an Italian Study Center, has been drawn up in conjunction with Europrofessional Hungary, a partner in FORESTUR. This project has looked into the professional training needs in the rural tourism field.

8 What was said at the proposal? On the other hand, the training methodology to be used with the tourism professionals will be based on the results of the Pilot Project LdV FENICIA. The use of this e−learning methodology, has been successful with students in work, since its focus on social interaction and collaborative learning is more appropriate for these target groups. These learning mechanisms are also closer to the informal learning processes they encounter at work and therefore meet with more success than traditional academic approaches. This methodology has not been used before with the type of target group of FORESTUR nor in the geographical areas partners in the project. Therefore, this product of innovation in the framework of LdV will be valorised. The goal of the valorisation strategy in this project is the dissemination and exploitation of its results so that they have the highest possible repercussion.

9 What was said at the proposal? The main strategy to be used in FORESTUR to ensure beneficiaries adopt the results is the fact that the project is based on real needs in participating geographical areas. Other mechanisms that have been planned to guarantee the project is not just disseminated to other geographical and sectorial realities, but also adopted there, are: ·From the beginning of the implementation of the proposal, the tourism business network in the rural areas involved, as well as the regional authorities, will be kept informed. ·The various agents who intervene in the tourism sector (and not just in rural tourism) will be informed at the different stages of the project of its progress. They will also be invited to contribute their opinions and perceptions, so that the development of the envisaged products can benefit from them and correct mistakes in the approach that could affect the transfer potential of the results in the future.

10 What was said at the proposal? ·Some of the means planned to carry out the tasks are: − Regional, national and international "focus groups" throughout the project. Experts and public authorities in the subject will be invited. − Gathering of the "feedback" received and drawing of conclusions from these groups. The valorisation work will continue from the beginning of the project through its life cycle (24 months). Emphasis will be given to ensuring that the dissemination and exploitation of the results continues after the end of the project. The participation of all the partners in the dissemination of the project will enable a higher repercussion of this activity at European level.

11 What was said at the proposal? Expected impacts: −Increased awareness among professionals in rural areas of training as a tool for improving business management, both in the tourist field and in other sectors −The promotion of the use of new technologies in rural tourism businesses (extendable to any other kind of business in rural areas) −Increased awareness among managers of rural tourism businesses about the importance of offering quality and client−oriented services −To improve professionals' language skills −To contribute to technological innovation in rural and remote areas

12 What was said at the proposal? Expected impacts: −To contribute to the eradication of obstacles to training access for active professionals, and the added difficulties involved in localization processes in remote and inland areas, by providing the necessary technological and pedagogical means: better qualified workers = quality rural tourism offer = local and territorial development. −To support local and regional authorities in their task of rural development, providing them with a training methodology that is applicable in the rural business context (in this project tourism businesses, but this is extendable to other sectors).

13 WP 5 WP5 − DESIGN AND IMPLEMENTATION OF THE PROJECT VALORISATION & SUSTAINABILITY STRATEGY 01/10/2006 − 30/09/2008 (24 months) Objective: To plan from the start what will happen to the project outputs at the end of the contract period. To disseminate and exploit the project results at local, national and European levels,as well as to optimise them by means of ensuring their transfer to other contexts.

14 WP5 Outputs: 1)Detailed and consolidated Valorisation Plan including actions to be carried out in order to ensure the sustainability of the project outputs after the end of the contract period 2)Transfer of the project outputs to other sectors, target groups or socio−cultural contexts, guaranteeing their further Exploitation 3)Transfer of the project outputs to decision−making bodies in the field of vocational training, tourism and regional development

15 WP5 Activities: 1) Further and joint design of the valorisation action plan for the project and how it will be implemented in every partner country. 2) Main activities envisaged in the valorisation strategy: −Project Website for dissemination. The website will be a virtual reference space for the different agents linked to the project, and will be a key tool for its promotion at international level. In order to guarantee the appropriate dissemination and exploitation of the project's results at European level, this website, as well as the products and methodologies contained in it, will be available in the languages of the participating partners. −Dissemination in related portals

16 WP5 −Focus Groups in the partner countries, in which needs addressed by the project and benefits for this target audience will be assessed and discussed −Integration of feedback from the final user into the product design −Promotional articles and material. During the project, articles and results will be published in the press, bulletins, etc. Promotional material will also be created for its distribution: leaflets, posters, presentations in mpeg and Power Point format, etc. −Attendance at conferences and seminars on related topics in which the project's results can be presented and disseminated in order to arouse other users' interest in contributing to their exploitation

17 WP5 −Attendance/participation at Trade Fairs: partners in this project will attend or participate in the tourism−related fairs in their home countries −Distribution of the project's results to every collaborating organisation with the aim of extending the repercussions of these results. Also, with this aim, the opportunity to participate in any of the training schemes designed will be offered to any user who may apply for it, completely free of charge −Cooperation with networks and forums (at regional, national, international or community level) −Media Communication Strategy. A detailed programme will be created (radio, press and Internet) with the aim of reaching the highest number of people

18 WP5 −Extrapolation and adaptation of the results to other institutions related to the training of professionals in the tourism sector −Advising committees * will be created in each partner country and in those where it is found possible −Review and discussion about the project results (partial and final) and their expected impact −Product test by different target groups and users outside of the scope of the partnership * External team composed by relevant actors in the field both high-level (focus groups) and grassroots (final users) and they will be in charge of ensuring the project appropriateness to the sector needs.

19 Tasks to do ** See the timeschedule for the Valorisation Strategy