Nike Phillip Phu Section 008

Nike History 1964 “Blue Ribbon Sports” founded Bill Bowerman Philip Knight 1966 Opened first retail store 1971 Separated with Onitsuka Tiger Started on brand 1974 “Swoosh” logo registered with trademark patent 1980 Reached 50% market share in US athletic shoe market “Word-of-foot” advertising 1988 “Just Do It” Ad campaign 1988-2008 Bought out four companies Phillip Phu Section 008

Nike Subsidiary Acquisitions Cole Haan Acquired 1988 Upscale foot ware company Hurley International Acquired 2002 Surf apparel company Converse Inc. Acquired 2003 Chuck Taylor All- Stars Umbro Acquired 2008 Sports apparel company Phillip Phu Section 008

Nike Products Athletic Foot Ware Clothing Sports Gear/Equipment Phillip Phu Section 008

Nike Competitors Top Competitors Other Competitors Adidas New Balance PUMA AG Other Competitors Columbia Sportswear K-Swiss Skechers U.S.A. Russell Brands Rawlings Sporting Goods Phillip Phu Section 008

Stock Price Phillip Phu Section 008

Business Leadership Team Philip Knight Gary M. DeStefano Mark G. Parker Nick Stowe Mark Allen Kris Aman Tom Arndorfer David J. Ayre Donald W. Blair Phillip Phu Section 008

Questions? Phillip Phu Section 008