Definition Real·tor (re'al-tôr') a registered collective membership mark which may be used by real estate professionals who are members of the NATIONAL ASSOCIATION of REALTORS ® and subscribe to its Code of Ethics.

Proper Use by Members In connection with their name o Sarah Smith, REALTOR ® o John Doe, REALTOR® In connection with the full legal name of their real estate business o Smith Realty, REALTORS ® o Sunshine, Inc., REALTORS ®

Examples of Proper Use realtorjanechicago janesmithrealtor realtor_jane_number1

Examples of Improper Use REALTOR_mom JaneChicagoRealtor Number1realtor

Proper.REALTOR Domains janesmith.REALTOR jsmith.REALTOR chicagojane.REALTOR sunnysiderealty.REALTOR

Improper.REALTOR Domains js.REALTOR janesmiththebest.REALTOR janesmithrealtor.REALTOR sunnyside.REALTOR

Trademark Resources Available through Membership Marks Manual: “Make Our Marks Remarkable” Video: rules/make-our-marks-remarkablehttp:// rules/make-our-marks-remarkable “Why NAR Protects the REALTOR® Trademark” Video: Trademark Frequently Asked Questions: rules/logo-trademark-faqhttp:// rules/logo-trademark-faq Trademark Use on Social Media: use-on-social-mediahttp:// use-on-social-media

All of the slides from today’s presentation are available via the link below and on the Law & Policy page of

THANK YOU Chloe Hecht