© Kaaren Thompson all rights reserved By Kaaren Thompson.

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Presentation transcript:

© Kaaren Thompson all rights reserved By Kaaren Thompson

© Kaaren Thompson all rights reserved

A) © Kaaren Thompson all rights reserved

B) © Kaaren Thompson all rights reserved

The integration of official space with Social Media using Various Audience Centric Content  Blogs  Micro blog  RSS  Podcasts  Vodcasts © Kaaren Thompson all rights reserved

 Both Heiberger & Harper (2008) and the Higher Education Research Institute (2007) found that time spent on social networking websites was correlated with indices of student engagement.  Ellison, Steinfield, and Lampe (2007) discovered that Facebook use was related to an increase in engagement with students’ supportive social ties. © Kaaren Thompson all rights reserved

 Strengthen relationship through communications and knowledge sharing  Provide a consistent message to customers/followers  Communicate (dates, questions, information)  Engage with customers/followers in their personal space  Suggest Facebook groups and other pages for customers/followers to connect with  Builds our internal resources and capacity for use of social media and digital fluency © Kaaren Thompson all rights reserved

Facebook “Official” FAN Pages © Kaaren Thompson all rights reserved

 Facebook Personal Pages  Facebook “Official” (FAN) Pages  Facebook Group and Community Pages  Facebook Groups © Kaaren Thompson all rights reserved

 Known as an “Official Page” of a company/organization.  Need 25 fans to receive a Vanity URL:  Indexed by the major Internet search engines such as Google, Bing, Yahoo etc. and keywords in the text are visible to them.  There can be an unlimited amount of Fans to an “Official Page”. © Kaaren Thompson all rights reserved

 Cost of setting up an “Official Page” is Free.  “Official” pages are supported and maintained by assigned administrators.  When an administrator posts on this “official” business page, the profile picture is the business logo so anyone designated as an administrator can post as the business. © Kaaren Thompson all rights reserved

 People do not need to be a registered Facebook user to the see the page.  In order to “Like” or post to the page visitors need to be a registered Facebook user.  A fan of your business doesn’t have to be one of your Facebook friends. © Kaaren Thompson all rights reserved

 Provides Passive Social Media marketing  Once an administrator posts, the message will appear on the wall of people who have “liked” the page in their personal news feed.  When shared, this message and conversation shows up in their network of friends © Kaaren Thompson all rights reserved

 What types of posts / information could we provide on our Facebook page to support our organizations goals? © Kaaren Thompson all rights reserved

 What type of interaction do we predict we would receive from the types of posts we proposed? © Kaaren Thompson all rights reserved

 What strategies could we use to encourage followers to “share” information with their network of friends? © Kaaren Thompson all rights reserved

 How could we measure our communication strategy for success to guide our next steps? © Kaaren Thompson all rights reserved

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