BENETTON LIVE WINDOWS VISIBLE INTERACTIVE PARTICIPATIVE.

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Presentation transcript:

BENETTON LIVE WINDOWS VISIBLE INTERACTIVE PARTICIPATIVE

Fabrica is developing a new communication channel for the Benetton megastores, using technology to shape a new customer experience. The main goal is trasforming the customer approach to the store in a participative experience. The BENETTON LIVE WINDOWS project was born from this idea. BENETTON LIVE WINDOWS FABRICA

BENETTON LIVE WINDOWS VISION Benetton Live Windows means: more visible stores - during day and night hyper-scale images to emphasize the spectator / actor a new and richer customer experience BENETTON LIVE WINDOWS

SOFTWARE PLATFORM BENETTON LIVE WINDOWS All stores involved are part of a network managed with a software conceived at Fabrica. Fabrica has developed a specific application to manage contents and the whole network. PLATFORM

NETWORK MANAGEMENT BENETTON LIVE WINDOWS

BEFORE AND AFTER BARCELONA In Barcelona, before and after the installation of Benetton Live Windows. From irrelevance to active participation.

EXPERIENCE BARCELONA

MONACOVISION MUNICH BEFORE

MONACOVISION MUNICH AFTER

MUNICH COFFEE BAR

MOSCOW BEFORE

MOSCOW AFTER

SHANGHAI BEFORE

SHANGHAI AFTER

MILANO DUOMO CURRENTLY

BENETTON LIVE WINDOWS INTERACTIVITY

APPLICATIONS LIVE INTERACTION The interactive applications is at the very core of the BLW. They are key to draw the attention of the people walking on the street to the window and entertain them in a playful way. INTERACTIVITY

PRODUCT POOL - MOSCOW INTERACTIVITY

LIVE COMMUNICATION By Face in The Hole people can publish their image on the window, playing and being entertained. The key: people plays modelling on the window – becoming Benetton model in a funny way. FACE IN THE HOLE INTERACTIVITY

FACE IN THE HOLE - BARCELONA INTERACTION

LIVE COMMUNICATION Interactive applications are aimed to generate further personal visual contents and work as a social factor. User’s own image – captured by him/herself straight from the window with mobiles phones and videocams - is shared through social networks or shown to friends. INTERACTION

COLORS OF MOVEMENT- MUNICH

THANK YOU