Copyright ©2008 by the McGraw-Hill Companies, Inc. Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. Chapter Twenty-Four: The New Era The New Economy Technology, Organization, and Economic Growth Rise of the Automobile Industry Sterret Operating Service, General Motors Show in Washington Auditorium (Library of Congress)

Copyright ©2008 by the McGraw-Hill Companies, Inc. Chapter Twenty-Four: The New Era The New Economy Technology, Organization, and Economic Growth Rise of the Automobile Industry Commercial Aviation

Copyright ©2008 by the McGraw-Hill Companies, Inc. Chapter Twenty-Four: The New Era The New Economy Technology, Organization, and Economic Growth Rise of the Automobile Industry Commercial Aviation Genetic Research

Copyright ©2008 by the McGraw-Hill Companies, Inc. Chapter Twenty-Four: The New Era The New Economy Technology, Organization, and Economic Growth Rise of the Automobile Industry Commercial Aviation Genetic Research Growing Industrial Consolidation

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Economy Workers in an Age of Capital Welfare Capitalism Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Economy Workers in an Age of Capital Welfare Capitalism Bleak Time for Labor Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Economy Workers in an Age of Capital Welfare Capitalism Bleak Time for Labor “American Plan” Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Economy Women and Minorities in the Work Force “Pink-Collar” Jobs Indicator Department, National Cash Register Company, Dayton, Ohio (Library of Congress) Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Economy Women and Minorities in the Work Force “Pink-Collar” Jobs Brotherhood of Sleeping Car Porters Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Economy Women and Minorities in the Work Force “Pink-Collar” Jobs Brotherhood of Sleeping Car Porters Rising Asian and Mexican Immigration Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Economy Agricultural Technology and the Plight of the Farmer Declining Food Prices Chapter Twenty-Four: The New Era Farm Tenancy,

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Economy Agricultural Technology and the Plight of the Farmer Declining Food Prices McNary-Haugen Bill Chapter Twenty-Four: The New Era Breaking Down Rural Isolation: The Expansion of Travel Horizons in Oregon, Illinois

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Consumerism and Communications Growing Consumer Culture Chapter Twenty-Four: The New Era Northern Manufacturing Company Car (Library of Congress)

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Consumerism and Communications Growing Consumer Culture Bruce Barton Chapter Twenty-Four: The New Era “Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.” - Bruce Barton

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Consumerism and Communications Growing Consumer Culture Bruce Barton Birth of Commercial Radio Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Psychology and Psychiatry Behavioralism Chapter Twenty-Four: The New Era "The behaviorist advances the view that what the psychologists have hitherto called thought is in short nothing but talking to ourselves.“ - John B. Watson

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Psychology and Psychiatry Behavioralism Opportunities for Women Chapter Twenty-Four: The New Era Woman in Red Cross Nurse's Uniform (Library of Congress)

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Women in the New Era Motherhood Redefined Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Women in the New Era Motherhood Redefined Margaret Sanger Chapter Twenty-Four: The New Era “No woman can call herself free who does not own and control her body. No woman can call herself free until she can choose consciously whether she will or will not be a mother.” - Margaret Sanger

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Women in the New Era Motherhood Redefined Margaret Sanger “Flappers” Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Writers and Artists Modern Society Critiqued Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. The New Culture Writers and Artists Modern Society Critiqued “Harlem Renaissance” Chapter Twenty-Four: The New Era “I am a Negro—and beautiful!“ - Langston Hughes

Copyright ©2008 by the McGraw-Hill Companies, Inc. A Conflict of Cultures Prohibition Failure of Prohibition Anti-Saloon League at Washington, D.C., Dec. 8, 1921 (Library of Congress) Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. A Conflict of Cultures Prohibition Failure of Prohibition “Wets” versus “Drys” Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. A Conflict of Cultures Nativism and the Klan National Origins Act of 1924 Chapter Twenty-Four: The New Era Total Immigration,

Copyright ©2008 by the McGraw-Hill Companies, Inc. A Conflict of Cultures Nativism and the Klan National Origins Act of 1924 Rise of the New Klan Chapter Twenty-Four: The New Era Sources of Immigration,

Copyright ©2008 by the McGraw-Hill Companies, Inc. A Conflict of Cultures Religious Fundamentalism Fundamentalists and Modernists Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. A Conflict of Cultures Religious Fundamentalism Fundamentalists and Modernists Scopes Trial Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. A Conflict of Cultures The Democrats’ Ordeal Divided Democrats Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. A Conflict of Cultures The Democrats’ Ordeal Divided Democrats Al Smith Chapter Twenty-Four: The New Era Election of 1928

Copyright ©2008 by the McGraw-Hill Companies, Inc. Republican Government Harding and Coolidge Warren Harding President Harding with Pet Dog, Laddie (Library of Congress) Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. Republican Government Harding and Coolidge Warren Harding Teapot Dome Scandal Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. Republican Government Harding and Coolidge Warren Harding Teapot Dome Scandal Calvin Coolidge Chapter Twenty-Four: The New Era “The business of America is business.” - Calvin Coolidge

Copyright ©2008 by the McGraw-Hill Companies, Inc. Republican Government Government and Business Sharp Tax Reductions Chapter Twenty-Four: The New Era

Copyright ©2008 by the McGraw-Hill Companies, Inc. Republican Government Government and Business Sharp Tax Reductions “Associationalism” Chapter Twenty-Four: The New Era Herbert Hoover (Library of Congress)

Copyright ©2008 by the McGraw-Hill Companies, Inc. America in the World The Cinema Chapter Twenty-Four: The New Era