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©2004 GMR Medical Marketing, LLC Who we are GMR is the nations largest and most experienced Live Marketing agency GMR touches more than 40M consumers in relevant ways every year, driving measurable results for its 40+ clients Headquartered in Milwaukee with offices in: New York, Chicago, Los Angeles, San Francisco, Dallas, Charlotte, Boca Raton, Seattle, Toronto 450 employees, 1,500 regularly contracted field employees

©2004 GMR Medical Marketing, LLC Our Business Proposition We want to be your Live Marketing partner. What is LIVE Marketing? Simply put, GMR has always been the leader in event marketing, driving paradigm shifts in corporate communications and sparking fresh thinking in the events and promotions space. We’ve changed the Lexicon – while everyone else is talking about “experiential” marketing, we’re talking about the emotional bonds we create for our clients with memorable LIVE MOMENTS that drive consumers to a sale, sample, demo, trial or internet communication. Our partnership with you is rooted in the belief that the best way to bring your brand strategy to life is to make it LIVE!

©2004 GMR Medical Marketing, LLC Agency Recognition 2004 # 1 Promotional Marketing Agency – PROMO Magazine EMMA Awards: PROMO Magazine Best Live Event One Time – Unilever, Axe House Party 2004 Ex Awards: Event Marketer Magazine Grand Ex Award – ING, New York City Marathon Best Activation of a Sports Sponsorship – ING, New York City Marathon Best PR Event – Marshall Fields, Vertical Fashion Show 2004 Reggie Awards: Promotion Marketing Association New Media Promotion – Unilever, Axe House Party National Consumer Promotion – Unilever, Axe House Party Local, Regional or Target Market Promotion – Marshall Field’s, Vertical Fashion Show Event Marketing – Marshall Field’s, Vertical Fashion Show

©2004 GMR Medical Marketing, LLC Why GMR? With over 25 years in the marketing business, GMR has extensive experience optimizing a brand’s objective and establishing a fully integrated solution. GMR will work with you to dovetail sales initiatives with experiential, advertising and/or PR concepts creating turn-key and hands on solutions that generate proven results We can measure: GMR can create proprietary ROI modeling customized to meet the demands of each of our clients. Examples include the development and implementation of hand held and PC-base measurement and metric tools that deliver real time fields accountability and interactive automated web based reporting Through the execution of hundreds of high impact, trend-setting marketing programs, GMR has established itself as the leader in event marketing

©2004 GMR Medical Marketing, LLC Overview Access: Consumers

©2004 GMR Medical Marketing, LLC Overview Access: Consumers Medical Societies/Associations

©2004 GMR Medical Marketing, LLC Overview Access: Consumers Medical Societies/Associations Brands

©2004 GMR Medical Marketing, LLC Overview Core Strategy: Use the access to identify new consumers Key Tactic: Health Screenings Patient data collection Personalized, reliable – their health risks, needs Complies with HIPPA, Pharma and OIG guidelines Identifies new target consumers Makes consumers aware of your brand

©2004 GMR Medical Marketing, LLC Overview Core Strategy: Use the access to identify new consumers Key Tactic: Brand Awareness Product Sampling Couponing Consumer education/awareness

©2004 GMR Medical Marketing, LLC Overview Core Strategy: Use the data Key Tactic: Ongoing communications with target consumers Personalized follow-up Develop electronic community eNewsletter Results: Increased sales Establish customer relationships

©2004 GMR Medical Marketing, LLC Access: Patients GMR Marketing events – 40 million consumers/year

©2004 GMR Medical Marketing, LLC Access: Consumers GMR Marketing events – 40 million consumers/year Employer Groups Co-market opportunities

©2004 GMR Medical Marketing, LLC Access: Patients GMR Marketing events – 40 million consumers/year Employer Groups Consumer Groups

©2004 GMR Medical Marketing, LLC Access: Medical Societies/Associations Long-term relationships Strategic role Connect to your target demographic Access to thought leaders

©2004 GMR Medical Marketing, LLC Access: Brands/Sponsors Well-known consumer brands Partner with the right brand to connect with your target demographic

©2004 GMR Medical Marketing, LLC Access

©2004 GMR Medical Marketing, LLC Access

©2004 GMR Medical Marketing, LLC Access 10 of the top fifteen publicly held global brands retain a GMR company for strategic planning and brand activation

©2004 GMR Medical Marketing, LLC Core Strategy: Use the access to identify new consumers Key tactic: Health screenings/awareness campaigns Variety of settings Consumer Events Workplace Physician offices Community venues

©2004 GMR Medical Marketing, LLC Core Strategy: Use the access to identify new consumers Key tactic: Health screenings/awareness campaigns Data collection: consumer survey – identify health risks, needs Complies with HIPPA, Pharma and OIG guidelines

©2004 GMR Medical Marketing, LLC Core Strategy: Use the access to identify new patients Interactive Kiosks & Fixed Installations High Speed Paper Scanning Centralized Relational Database & Reporting Server Mobile Computing Online

©2004 GMR Medical Marketing, LLC Core Strategy: Use the access to identify new consumers Key tactic: Health screenings/awareness campaigns Target organizations that meet your marketing objectives Examples

©2004 GMR Medical Marketing, LLC Core Strategy: Use the data Key tactic: Ongoing communications with target consumers Personalized follow-up Newsletters Web communities Live meetings

©2004 GMR Medical Marketing, LLC Summary Access Core Strategies Use the access to identify new target consumers Health screenings – data collection Sampling and couponing Awareness campaigns Use the data In order to promote your brand Results Increased brand awareness Increase sales

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