Nexia Corporate Identity Donal Watkin Deputy Executive Director.

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Presentation transcript:

Nexia Corporate Identity Donal Watkin Deputy Executive Director

Introduction  Website  Corporate Identity:  Member Websites  Corporate Stationery  Signage  Nexia Publications  P.R.

Nexia Website Launched October ‘09 Key drivers: Client orientated public area Improved directory navigation Re-designed Members Area Introduction of Practice Area/Industry Expertise & secondments search

Nexia Corporate Identity Consistent messaging Reinforces the international dimension to your practice Default communication when responding to inbound referrals Reinforces the credibility of the referring firm to their client

Nexia Corporate Identity “Products are made in the factory but brands are created in the mind” Walter Landor

Website Branding The Good, The Bad... And the Ugly!

The Good... Homepage features Nexia logo & descriptor Nexia Logo links to Nexia website References key data relating to Nexia’s profile, resources and reach English section

Best Practice

The Bad...  Former logo featured on site  No logo on homepage (69 firms)  No link to website  Out of date/incorrect data/messaging relating to Nexia

...And the Ugly!!  No reference to Nexia membership (31 firms)  SCI logo/reference to SCI membership  And even......No website...45 firms!

Our response  Produced Website corporate identity guidance  Developed basic Nexia website template  Assistance from Nexia design agency  Regulations now formally mandate website presence  Firms without current website must comply by March 2010

Website Template  Developed for members who wish to create a specifically branded website  Strong visual relationship to main website

Corporate Stationery communications: Nexia signature guidance Nexia corporate signage

Corporate Signage

Best Practice

Nexia Design Agency

Nexia Publications Develop Corporate Brochure Re-focus Nexia Link Encourage “international page” in Member newsletters

PR: your input Help us identify thought leadership opportunities Indicate relevant business media in your country Feed us stories!

And Finally...