…on the factors of success for territorial innovation Enjoy the synthesis from our four sessions… Barbara Pia Hartl Luis Fidlschuster Robert Lukesch Thomas Müller

Each session was introduced by a storyteller… Agriculture: Franz Kneissl Almenland Marketing GmbH (Styria), LAG Steirisches Almenland (Styria) Tourism: Peter Thaller Climbing Tourism, LAG Imst (Tyrol) Social Affairs: Ursula Feist and Eva Altenmarkter Village Services, LAG Großglockner-Mölltal (Carinthia) Culture: Susanna and Christian Vötter Tauriska Association, National Park Hohe Tauern (Salzburg)

Reflection and Learning Ideas and needs Orientation Vision Implementation and management From bright ideas to real change…

Ideas and needs Look for best practice, collect information Strain or stress on the area Local nature, traditions, (hi)story, knowledge, language, entrepreneurial skills, values Stakeholders on board If people work on good ideas, let them do… Change of attitudes Strong partners, locally and externally Think big Stamina Be patient and take your time Internal marketing Tolerance Get acquainted with LEADER method Networking Be sure about a common understanding Honest analysis of needs Share the idea Building trust Courage to say: I need help! New ideas Yes we can Exchange knowledge Roots and resources Enhance local identity

Things that can be done on the own initiative Assess risks and be ready to take responsibilities Clarify roles The purpose can‘t be bigger than the possibilities… Train, inform, educate Interlink and recombine to achieve critical mass Stakeholder cooperation Creation of a new human presence Orientation Vision Motivation Select themes you‘re keen of Identification Involve local people There‘s not so much to see in the first five years! Diversity counts Funding Investor USP Learn from history to form the future Sustainability and long- term view Strong vision Courage Authenticity Select ideas to come to a guiding vision

Involve and connect to the larger area …and there‘s a human touch… Co-operation is a product in itself Distribution channels Quality standards and assurance Branding Implementation and management Organizing, managing, achieving in time and in budget Tailor-made services Clients‘ and customers‘s benefit Packaging products, services, events Improve infrastructure Marketing, promotion, visibility Activity-based destination management Training, support, guidance, rewards… Be ready for conflicts Communication: Language and message Specialist knowledge Job = hobby Each one feels useful The customers are the end… Volunteers Sharing power and success

Exchange of experiences …and on it goes… Feedback External conrolling Reflection and Learning Are local people appreciating? Accepting the culture of failure Ideas and needs Feel the difference Economic sustainability (for businesses) or regular funding (for social innovations) Learning process Assessment of impact on the area (environment, society) Mistakes are important…

A really good project is one which works everywhere! People are the measure of all things… Speaking about transfer… Only projects built on people are authentic… Our living power comes from our cultural background… LINC 2011 LINC 2010