Jolene Bradley Senior Communication Strategist RCMP Federal Policing Communications and the Media Jolene Bradley Senior Communication Strategist RCMP Federal Policing

Overview Communications in a Major Event Management of the Media Social Media Communication with the public Outreach Questions

Major Requirements for Communications Access to the intelligence/information Constant, ongoing outreach to and with all stakeholders Means to reach ALL audiences Awareness of the decisions, intelligence and planning processes

A few of our challenges… Reputation management = success or not Coordinated response (large # of stakeholders) Security response to protests Community not aware of security response Other information sources will fill the “gap” Intense public and media scrutiny Social media

Communication Objectives Build and maintain public confidence in security measures. Engage in transparent and timely interactions with the media while protecting the integrity of security operations. Provide timely communications (internal and external). Keep federal, provincial, municipal governments, partners, and other law enforcement and emergency agencies informed with regard to comms activities and issues management.

Role of Communications in a Major Event External communications Internal communications Website (internal and external) Social networking sites Media Relations Community Relations Group

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The Media

Managing the media Challenges… Where’s the story? Number of accredited & non accredited media They get it wrong but the public listens! “Experts” Social Media Location for daily media briefings

Dealing with the media Relationship building Technical Briefings Proactive media interviews Timely reactive media interviews Provision of photos and videos Detect and Correct Website was our one-stop-shop

“I dunno about this guy…” They want to know: “Am I safe?” “Are you competent?” “Can I trust you? (Are you telling the truth?)”

Media Relations Team Leaders and Public Affairs staff were deployed to 5 main locations: GPPAG (Gov. Partners Public Affairs Group) Vancouver Command Centre (Silver Comdr. Resource) Whistler Command Centre (Silver Comdr. Resource) VANOC Main Media Centre Whistler Media Centre Note: Dedicated resources will also be assigned to assist ISU Public Affairs from RCMP National Communications Services (PACS)

Social Media Twitter: http://twitter.com * Facebook: http://facebook.com * Tweetdeck: http://tweetdeck.com * Hootsuite: http://hootsuite.com * Delicious: http://delicious.com LinkedIn: http://linkedin.com

Facebook and Twitter Stats Referrals from Twitter (From Twitter to our site): 1,599 Referrals from Facebook (From Facebook to our site): 2,243 Twitter followers: 1,877 Facebook likes: 228

Stats as of June 27, 2010 @ 15:45 hrs Public web site: Overall Visits = 300,517 Unique Visits = 244,653 Top Content: (What content are the users going to) Pageviews for content - G8 = 173,097 Pageviews for content - G20 = 631,912

Community Relations Group Mandate The Community Relations Group mandate was to establish and maintain open and transparent lines of communication with all stakeholders who may be affected, directly or indirectly by the Major Event The CRG built a relationship of trust, mutual understanding and respect between the ISU and all stakeholders/external parties

Roles Community Businesses Municipalities Emergency Services Associations Protesters

Community Relations The CRG actively engaged affected community members to educate and keep them apprised of the event and its impacts. This function mitigated issues that ranged from minor complaints to violent conflict.

Activist Liaison The CRG liaised with activists to establish open lines of communication. This dialogue acknowledged activist right to protest and ensured they were advised of police expectations, actions and consequences.

Questions ?