By Brittany Whalen, Leanne Chung, Rosanna Chan, Andreina Hin Wong

 Background Information  Positioning Strategy  Target Audience  Competition  Campaign Objectives & Execution  Creative Aspects  Budget  Evaluation

 Provide SUV rentals  8 hour SUV tour  Tour Itinerary: Vancouver Financial District Downtown Entertainment District Robson Street Lions Gate Bridge Cypress Mountain Shannon Falls Sea To Sky Highway ChinaTown GasTown Sport Stadiums (Rogers Arena, Pacific Coliseum etc) Winter Time- Squamish Bald Eagle Viewing  Wilderness BBQ Lunch included

“ ” “ Outdoor Adventure Agency LTD focuses on providing Integrated Marketing Communications plans to several companies globally. For 4x4 Touring Adventures our company chose to take the marketing to another level, broadcasting and marketing throughout not only British Columbia, but also into other provinces and into the upper United States regions. We thought this would be essential in providing tourists with information about our company before they come to Vancouver, so they can book with us prior to their visit instead of upon arrival- last minute. ”

 Males & Females  Locals & Tourists  Years Young  Full or Part Time work  Possible students and/or homeowners  Allocentric

 Landsea Tours  Canadian Outback Adventures & Events  What sets us apart....  Knowledgable Guides  Bilingual Guides  BBQ Wilderness Lunch

 Objective 1:  Website Upgrade  Objective 2:  Print Media  Objective 3:  Promotional Materials  Objective 4:  Personal Selling

Photograph Sample

Rack Card

Facebook Page

Twitter Posting

Magazine / Newspaper Advertisement

YouTube Posting

 Distribution Management Organizations  Tourism Vancouver  Tourism British Columbia  Vancouver Coast & Mountain Tourism  Database Management Techniques  Microsoft Access  RFM Method  Reach – How recent?  Frequency – How often?  Monetary Value – How much do they spend?

Any Questions?