Twinkies Shortage

All About Twinkies  Invented in Schiller Park, Illinois  April 6, 1930  James Alexander Dewar, baker  Continental Baking Company

Downfall of Hostess  May 4, 2012: Hostess filed for Chapter 11 bankruptcy protection  Twinkie sales for the year end 2011:  36 million packages,  down almost 2% from a year earlier  Hostess said customers have migrated to healthier foods

Bankruptcy Court  November 16, 2012 at 7:00am:  Hostess officially announced that it "will be winding down operations and has filed a motion with the U.S. Bankruptcy Court seeking permission to close its business and sell its assets, including its iconic brands and facilities.”

No More Twinkies  November 21, 2012:  US Bankruptcy judge Robert Drain approved Hostess' request to shutdown, temporarily ending Twinkie production in the United States

Shortage Effects

Return of Twinkies  March 12, 2013:  it was reported that Twinkies would return to store shelves in May of that year  Twinkies, along with other famed Hostess Brands, were purchased out of bankruptcy by Apollo Global Management and Metropoulos & Co for $410 million  Twinkies returned to US shelves on July 15, 2013

The Sweetest Comeback …

Changes In Twinkies  Before Hostess Brands filed for bankruptcy, Twinkies were reduced in size  They now contain 135 calories and have a mass of 38.5 grams  The original Twinkies contained 150 calories and had a mass of 42.5 grams

Shelf Life Changes  New Twinkies have a shelf life of 45 days  26 days of the original Twinkies