ACL – Communication Strategies Friday, October 6, 2006

The Origins of DMHEC 1997 – Comparative Cities Study – Omaha NE – Portland OR – Austin TX – Louisville KY – Kansas City MO – Greenville NC – Madison WI – Columbus OH – Hartford CT

A Common Element Identified need for undergraduate, graduate education, corporate training, and certification programs in downtown Des Moines

Collaboration – Business View Identify Product Need Leverage Institutional Assets – (DMHEC members) Blend Assets / Develop Product Price Product Market Product Deliver Product

Priority: Life-Long Learning Establish a Downtown Adult Learning Center

New Business Start-up

Regional Presence

How Does DMHEC Serve…? John and Mary Pappajohn Education Foundation Greater Des Moines Businesses DMHEC Member Institutions

How Does DMHEC Serve?

Values – Life Long Learning “If there is a new social contract implicit between employers and employees today, it should be this: You give me your labor, and I will guarantee that as long as you work here, I will give you every opportunity – through either career advancement or training to become more employable, more versatile.” pg 293

Vision By the year 2015, the overall educational attainment of Central Iowa’s resident work force will exceed National Averages.

DMHEC Mission Improve Central Iowa’s Economic Competitiveness by Elevating the Educational Attainment of the Workforce Through Life-long Learning Opportunities

Higher Education Professional Development and Corporate Training Civic and Business Leadership Training

Imagine… Collaboration Real Education in Real Time! Marquee Programs Degreed Programs Undergraduate and Graduate Credit Courses John and Mary Pappajohn Scholars Training That Works! New Iowa Entrepreneurial Center Business/Industry Oriented Continuing Education Professional Certification Renewal Competitiveness and Quality Initiatives Leadership For Life! Business/Government /Not-for-Profit Executive and Board Training Innovative Civic Engagement Community Leadership Initiatives

Institutional Barriers SHARED VISION Presidents / CEOs Provosts Deans Faculty Cabinet Level Senior Management Department Heads Corporate Trainers & HR Association Executives Training Professionals & Vendors

Big Four Questions 1. To which populations do you wish to convey messages (members, gatekeepers, business and community leaders, business partners, adult learners etc.)? 2. What key messages do you want to convey to each of the target populations? 3. What's the best approach to reach gatekeepers for each organization/population, including who/how should the message be conveyed? 4. How will you know if you're reaching these stakeholders or not?

Elements of a Strategic Communications Plan Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections

DMHEC Internal Work Groups Establish a regional marketing effort to promote adult learning opportunities offered by DMHEC members throughout Metro Des Moines Identify Professional Development and Corporate Training opportunities and when appropriate recommend “preferred vendors” to deliver these programs Organize institutional and community resources and assets in order to establish a Center for Civic Leadership and the Pappajohn Center Align Institute program offerings with appropriate credit courses from DMHEC members – including qualitative measures Establish DMHEC as a “portal” or clearing house for adult learning information through re-design and alignment of DMHEC Web site with members’ sites

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Permission Based Communications Greater Des Moines Partnership Iowa Society Association Executives Society of Human Resource Managers American Society for Training and Development Project Management Institute United Way of Central Iowa Greater Des Moines Community Foundation Sate and Local Government

John and Mary Pappajohn Education Center

Questions & Comments Kent Sovern Executive Director Des Moines Higher Education Collaborative Phone: 