2 nd Digital Entertainment Conference 11 th Nov,08 Entertainment from 25 Feet 2 nd Digital Entertainment Conference, 11 th Nov, 2008, ITC Grand Central, Mumbai Jai Maroo
2 nd Digital Entertainment Conference 11 th Nov,08 Key Points Web & Mobile channels : Content Owners Approach ? Movies On Demand : How & When in India Innovative Customized Offering OnDemand Services : Bollywood’s Perception
2 nd Digital Entertainment Conference 11 th Nov,08 Web & Mobile channels : Content Owners Approach ? Today even the traditional Content Houses have come of age to accept web & mobile channels as revenue streams & modes of promotion. Revenue Stream Should not affect other revenue streams Platforms should accept it as a cost centre Content is not created or acquired for free Transparent & Timely reports should be provided Definitely enhances visibility & penetration Promotional Tool Better allocation of marketing budgets Offers more targeted marketing options More integrated interactive solution Rational cost levels allow for prolonged campaigns
2 nd Digital Entertainment Conference 11 th Nov,08 Movies On Demand : How & When in India HOW Yes it is available through a few web portals, but is the bandwidth good enough to provide a quality viewing experience to the consumer & not to forget the screen size. MOD on IPTV : A few have started & some are on the verge of rolling out. But can we wait more, maybe yes before making an alternate choice. MOD on Digital Cable : Now that’s really interesting since the Analog cable players have a ready mass to offer interactive services by taking their networks to the next level. PPV over DTH : Would we really qualify this as a true Movie On Demand ? WHEN Superior Quality True MOD over Broadband, IPTV & Digital Cable in India is not more than 6 months away.
2 nd Digital Entertainment Conference 11 th Nov,08 Innovative Customized Offering Typically every movie is exploited on a min. of 4 platforms during its life cycle. Consumer have multiple options to catch up on a movie missed in the theaters on other platforms Maybe its not Movies that I really want to watch on an On Demand Platform How about something like this:
2 nd Digital Entertainment Conference 11 th Nov,08 OnDemand Services : Bollywood’s Perception Bollywood’s reaction to a fully realised OnDemand Film Universe Significant increase in revenues Much awaited distribution solution & blow to piracy Shrinking of release windows across platforms Better accountability & reporting Streamlining/consolidation in value chain Encouragement for aspiring talent to innovate Will allow the industry to go beyond stereo type films by allowing each type of content to find it’s audience
2 nd Digital Entertainment Conference 11 th Nov,08 Thank You Jai Maroo Shemaroo Entertainment Pvt. Ltd. Shemaroo House, Plot No. 18, Marol Co-operative Industrial Estate, Off Andheri – Kurla Road, Andheri (East), Mumbai Phone (91-22) Fax(91-22) Website: