© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. An Electronic Previews Listings Presentation Tool that can be tailored based on customer needs Introducing the Previews ® e-Showcase

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Presenting the Previews ® e-Showcase An Electronic Previews ® Listings Presentation Tool that can be tailored based on customer needs and ed to select recipients The Previews ® e-Showcase contains:  Your photo and contact information  A personal greeting  A dynamic presentation of your Previews Listings  A link back to your properties on coldwellbankerpreviews.com

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Provides a new avenue of communication between an agent and the “on the go” affluent customer Provides a new avenue of communication between an agent and the “on the go” affluent customer Provides additional exposure for top tier properties Provides additional exposure for top tier properties Engages and informs clients and prospects through an elegant and upscale medium Engages and informs clients and prospects through an elegant and upscale medium Demonstrates “tech savvy” Demonstrates “tech savvy” Previews ® Property Specialists with a Profile Page Subscription WHO CAN USE IT WHAT IT DOES Innovative Way to Show Your Listings

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Creating Your Previews ® e-Showcase Log onto coldwellbanker.com/Secure > Click on Listings > Select Listing Presentations

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. 1) Add a Personalized Message  Creating Your Previews ® e-Showcase Here are some listings for you to view…  2) Select From Your Previews Listings

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. 3) Add Recipients’ Addresses 4) Save for a Future Mailing OR send your Previews ® e-Showcase immediately Creating Your Previews ® e-Showcase

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Creating Your Previews ® e-Showcase Click on the Preview Button to See Your Presentation Before You Send

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Hint: You can Copy and paste the URL that will link directly to the e-Showcase Creating Your Previews ® e-Showcase Each presentation has its own unique link, which can be sent to clientele via

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Creating Your Previews ® e-Showcase To create additional customized presentations, select “Add Presentation” You can create up to 5 different presentations

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Choose which presentation you would like to make changes to and select “Edit” in the Presentations Tab Modifying Your Previews ® e-Showcase How to make changes to a presentation you’ve already created

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Modifying Your Previews ® e-Showcase Change the:  Introductory Text and/or  Listings

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Modifying Your Previews ® e-Showcase Add or modify s Save for a Future Mailing OR send your Previews ® e-Showcase immediately Change your mail recipients

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. The Previews ® e-Showcase This is the a customer would receive

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Your Previews ® e-Showcase SM When a customer clicks on the link in the , this is the first page they view

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. This is the property display page

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. This is the property detail page This link leads consumers back to coldwellbankerpreviews.com

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Your Previews ® e-Showcase  Create up to 5 saved e-Showcases, with 9 Properties each for future use to:  Address the needs of different clients  Attract online customers  Reinforce an upscale, high-end image  Your e-Showcase presentations do not expire, therefore, you must check to ensure that your listings are still active before sending to your clientele

© 2005 Coldwell Banker Real Estate Corporation All Rights Reserved. Questions: Coldwell Banker Helpdesk Coldwell