Chapter 28 Review Management∙ Minot High School

Basics of Research Types of Data Collected Research Methods Primary Research Secondary Research Miscellaneous $100 $200 $300 $400 $500

Information from research increases s and p ?

Marketing research is most often used by companies to: select all that apply A.Determine consumers’ attitudes and preferences B.Test promotional materials for effectiveness C.Test product features D.Understand how the company is perceived by the public

the process and methods used by a business to gather information, analyze it, and report findings related to marketing goods and services is called this

What percentage of revenue will a business spend on research in one year?

What are the four questions that can be answered by market research for companies.

Market research reports are used in data collection for research. What are Market Research Reports?

Government data can be used in data collection for research. What are three types of government data used in research?

Customer profile data can be used in data collection for research. What are three types of customer profile records used in research?

Competitor’s records can be used in data collection for research. What are three types of competitor records used in research?.

Company records can be used in data collection for research. What are three types of company records used in research?

What are the two broad types of research?

Research that centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products.

concerned with the size and location of a market, the competition, and segmentation within the market for a particular product.

Also known as advertising research; focuses on issues of media effectiveness, selection, frequency, and ratings ?

Also known as opinion research; designed to obtain information on how people feel about certain products, services, companies, or ideas ?

The first step of market research is defining the problem. Define problem definition.

Data obtained for the first time and used specifically for the particular problem or issue under study is called?

You purchase products from sears. On the receipt you are asked to take an online survey regarding the service you received. If you take it, you will receive 10% off your next purchase. What method of primary research are you engaged in?.

You create a survey for your customers. In the Minot area you have 60,000 customers. You issue your survey and 20,000 people take this survey. What is this called when only part of your target market takes the survey?

To evaluate the effectiveness of display of Dunlop Pillow Cushions-In a departmental store, a camera is set up to record customer behaviors and determine a) How many pass by; b) How many stopped to look at the display; c) How many decide to buy. What type of primary research is this?.

You are using a company’s web site to determine the company descriptions, the products it sells, where it has locations, its sales revenue, and pricing. What source of secondary research are you using?

Data already collected, usually by someone else, and a report, paper, or article is written for some purpose other than the current study is called

You are collecting data about population demographics, specific markets, industries, products, economic news and legislative trends. Which type of secondary data resource will you use?

You decide to purchase information regarding five year forecasts, consumer purchase information, business data, and census information from a large company. Which type of secondary data source are you using?

You own a grocery store. You subscribe to industry publications like Supermarket News and Progressive Grocer. In addition you read Business Week, and the Wall Street Journal to stay abreast of industry trends. Which type of secondary research source are you using?

Computerized collection of related information about a specific topic. Information about consumers and their buying habits are stored in this. ?

List three types of business forms used by businesses to collect information about their consumers.?

The second step of research is obtaining data. What is data?

What are the three ways to collect primary data?

Which step is the most difficult step in the market research process?