1 Tools for Website Effectiveness

What is your site producing? Sales PR Expanding client base Brand awareness Feedback

Influencing Tools Polls Banners Search rules, tags, and keywords Analytical Tools Behavior tracking SEO Ad campaigns Search queries

External Search

Internal Search Passive: Analysis queries for any time period See links followed from results Build charts or export data for analysis Active: Prioritize result sources Adjust tags and keywords

Polls Poll channels Various answer types Limit by: dates, site, user groups, session, IP address, cookie, time period

Banners Banner types Contracts (preset limits) Dates of campaign Time of day settings Return or new visitors Limitations by:  number of views  number of clicks  pages  user type  user location

Web Analytics: Data Collection Page popularity Search engine hits Search phrases Entry points Exit points Site paths Country City Banner clicks Orders Referring sites Event logs and much more

External Advertising Campaigns Referring site Entry, exit CPC Cost per session Total events ROI Total cost Revenue Daily v. Total

SEO (onsite) Manage metadata (page, product, article, etc.) Browser window title settings Set heading styles (H1, H2, etc.) User friendly URLs (real product names) Manage Google Sitemaps

SEO

12 Bitrix, Inc. Privately owned, founded in 1998 Base: Alexandria, Virginia Offices: Russia (sales + R&D), Ukraine (sales). 90+ staff 50,000 + installs 5,000+ partners worldwide

13 Customers

Bitrix Site Manager Homepage: Download the newest 90-day trial: Online demo: