INTERACTING FOR CHANGE IN TOURISM DESTINATIONS 1. Tourist destinations and knowledge dynamics 2. Life-long learning and university-industry interactions.

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INTERACTING FOR CHANGE IN TOURISM DESTINATIONS 1. Tourist destinations and knowledge dynamics 2. Life-long learning and university-industry interactions 3. AAU and destination development: 3 case studies a. Rebild visitor centre b. Holliday home design c. Food tourism Professor Henrik Halkier Tourism Resarch Unit, Department of Culture and Global Studies,

Tourism Policy and Destination Development MAPPING A TRIANGLE Source: Henrik Halkier & Anette Therkelsen: Breaking out of Tourism Destination Path Dependency? Exploring the Case of Coastal Tourism in North Jutland, Denmark, German Journal of Economic Geography, May 2013 Figure 1. Actor groups and institutions in destination development.

OrganisationSponsor(s)Key tasks VisitDenmarkNational ministry, industryInternational marketing VisitNordjyllandRegion, local government, industry Marketing, training, development Top of Denmark, VisitAalborg, VisitJammerbugten Local government, industryMarketing, development Tourism Associations Membership of firms, individuals Stakeholder networking, marketing Tourism Policy and Destination Development MULTI-LEVEL GOVERNANCE

Life-long learning and university-industry interactions 1 Basic training  Vocational  University colleges  Universities Life-long learning as courses  Strong at lower levels  Weak/absent at universities  (Traineeship as ongoing bridge) Seminars, workshops  Contributions to industry events  Project-based events  National network in progress

Life-long learning and university-industry interactions 2 Two tourisms of Denmark  Metropolitan/urban  Coastal Metropolitan challenges  Part of (inter)national networks  Focus on volume due to success Coastal challenges  Fragmented destinations  Importance of DMOs  Growing interest in qualitative change (new experiences)

The projects  Feasibility and stake-holder survey  Functionality  Sponsored by Rebild local government Process  (Inter)national experience survey  Stakeholder interview  Design brainstorm  Two reports Challenges  Politics  Fundraising AAU and Destination Development: Case 1 REBILD VISITOR CENTRE

The projects  User perspectives (demand)  Supply perspectives (design, planning)  Sponsored by EU programme and Industry Association Process  Doctoral research, 3 years (demand)  Post-doc research (supply)  Senior research (food demand/supply)  Dissertation, report, publications Challenges  From quantative to qualitative paradigm  Ongoing interaction with industry AAU and Destination Development: Case 2 FUTURE HOLLIDAY HOMES

The project  User perspectives (demand)  Supply perspectives (experience production chain)  (Sponsored by EU programme and Industry Association) Process  Senior research (food demand/supply)  Junior interviews, senior writing  Working papers, publications Challenges  From quantative to qualitative paradigm  Generating increased interaction  Funding for new food/tourism projects AAU and Destination Development: Case 3 LOCAL FOOD FOR TOURISTS