Orbix E2A Web Services Integration Platform eBusiness Network Seminar San Francisco April 17 Mangesh Bhandarkar Product Manager

Orbix E2A Web Services Integration Platform Agenda Evolution of the Internet Business Integration (Traditional v/s Web Services based) IONA Product Suite Overview Customer Scenario Conclusion

Orbix E2A Web Services Integration Platform Next Phase of the Internet Increasing Reliance on Internet/XML Standards Increasing Importance and Impact as Web Services

Orbix E2A Web Services Integration Platform Agenda Evolution of the Internet Business Integration (Traditional v/s Web Services based) IONA Product Suite Overview Customer Scenario Conclusion

Orbix E2A Web Services Integration Platform Drivers of Business Integration

Orbix E2A Web Services Integration Platform Application Integration “Spaghetti"

Orbix E2A Web Services Integration Platform Web Services Next-Generation Integration Reduced Cost Enabled Line-of- Business Standards- Focused High Reusability and Adoption Evolution of Integration EAI and B2Bi Traditional Integration Costly High Resource Requirements Proprietary Focus Point-to-Point Approach One-Off Custom Integration Costly High Resource Requirements Slow Time to Market Lacked Reusability

Orbix E2A Web Services Integration Platform EAI Brokers Lock Up Assets Suited to EAI and data gateways only. Low-level coding restricts application integration flexibility. Proprietary, not standards based. Requires same vendor’s infrastructure on both sides of a connection. Do not support service-oriented architectures.

Orbix E2A Web Services Integration Platform The App Server Ceiling Never send an app server to do an integration server’s job! Unproven for enterprise integration. J2EE supports object-oriented interfaces, does not support –document interfaces –service-oriented interfaces J2EE standard is too complex and moving slowly.

Orbix E2A Web Services Integration Platform Web Services Integration is the Best Approach Standards = freedom of technology choice Reusable services, not single purpose gateways Easy to adopt and understand Builds on existing IT skills Single model for B2B, B2C, internal integration Based on standards supported by ALL vendors A reality today AND the clear long-term choice

Orbix E2A Web Services Integration Platform Agenda Evolution of the Internet Business Integration (Traditional v/s Web Services based) IONA Product Suite Overview Customer Scenario Conclusion

Orbix E2A Web Services Integration Platform IONA is Best Qualified

Orbix E2A Web Services Integration Platform IONA is Uniquely Qualified to Deliver Web Services Integration Leading vendor of standards-based integration Broadest range of integration solutions Only integration architecture founded on Web services standards Experts in service-oriented architectures First to market with Web Services Integration

Orbix E2A Web Services Integration Platform Orbix E2A Editions

Orbix E2A Web Services Integration Platform Application Server Platform Orbix E2A TM Web Services Integration Platform XMLBus Edition Application Server Platform Enterprise Edition Partner Edition Collaborate Edition Standard Edition J2EE Edition J2EE Technology Edition Contains “100% pure J2EE” development environment and standard deployment platform

Orbix E2A Web Services Integration Platform Application Server Platform Orbix E2A TM Web Services Integration Platform XMLBus Edition Application Server Platform Enterprise Edition Partner Edition Collaborate Edition J2EE Technology Edition Standard Edition Contains J2EE, CORBA, and Web services development environments (SDK’s) and standard deployment platform

Orbix E2A Web Services Integration Platform Application Server Platform Orbix E2A TM Web Services Integration Platform XMLBus Edition Application Server Platform Partner Edition Collaborate Edition Standard Edition Enterprise Edition Contains complete enterprise deployment platform for J2EE, CORBA, Mainframe and.NET J2EE Technology Edition

Orbix E2A Web Services Integration Platform Orbix E2A TM XMLBus Edition

Orbix E2A Web Services Integration Platform Orbix E2A XMLBus Edition Entry-level product for creating and deploying Web services –Expose Java classes, EJBs, CORBA objects as Web services Targeted at web services developers –Building next generation of distributed systems Based on existing XMLBus product, plus –Business Process Engine & flow definition tools –Document Transformation Engine & mapping tools IONA’s ubiquitous Web services product Interoperability –.NET, J2EE, CORBA,...

Orbix E2A Web Services Integration Platform XMLBus Edition – Feedback “One of the strongest showings among Web services platforms is IONA Technologies' Orbix E2A Web Services Integration Platform, XMLBus Edition 5.0.” “XMLBus Edition 5.0 represents a comprehensive platform for orchestrating services-based integration within the enterprise. Solid Web services development and management tools, as well as a mind for business-process management, will prove XMLBus beneficial to cutting costs, improving reusability, and ensuring competitiveness in distributed Web services computing.” “XMLBus lays the groundwork for a quick ramp up of Web services efforts in the enterprise, warranting our highest rating of Deploy.” InfoWorld Magazine 1/10/2002

Orbix E2A Web Services Integration Platform Orbix E2A TM Partner Edition

Orbix E2A Web Services Integration Platform Orbix E2A Partner Edition Entry-level edition of WSIP Collaborate – targeted at SME trading partners “Turn key” application – very simple to install and use, canned collaborations Simple graphical tools for defining – business process flows – document mappings and transformations Simple set of application adapters – e.g. JDBC, flat file, etc.

Orbix E2A Web Services Integration Platform Orbix E2A TM Collaborate Edition

Orbix E2A Web Services Integration Platform Orbix E2A Collaborate Edition Enterprise Web Services Integration Platform –Based on ART: reliable, scalable Web services infrastructure –Built-in QoS: fault-tolerant, scalable, reliable Supports application integration (EAI) –Transformation, routing, XML Web services based Supports B2B collaboration –Document standards: RosettaNet, ebXML, EDI, … –Business protocols support Business Process Modeling –Can invoke Web services Full set of ERP adapters

Orbix E2A Web Services Integration Platform Orbix E2A Collaborate Edition

Orbix E2A Web Services Integration Platform Key Functionality Within Collaborate Web Services Infrastructure Enterprise Application Integration (EAI) B2B Integration (B2Bi) Business Process Management (BPM)

Orbix E2A Web Services Integration Platform Agenda Evolution of the Internet Business Integration (Traditional v/s Web Services based) IONA Product Suite Overview Customer Scenario Conclusion

Orbix E2A Web Services Integration Platform Phase I – B2B, EDI/XML, get off the VAN Phase II – Web Services Integration

Orbix E2A Web Services Integration Platform Phase I – The Business Problem Provide its customers with a superior, differentiate customer experience at any Nordstrom store Reduce Processing Time Integrate with Existing ERP System (MACS) Lower EDI Costs Increase Connectivity with Trading Partners (49 Shoe Vendors) Reduce inventory versus customer satisfaction –(drop ship fulfillment)

Orbix E2A Web Services Integration Platform How Did IONA Help? Business assessment: -understand their business problem -Develop a very strong “unique” customer relationship -Nordstrom and IONA shared the same vision -Proposed the appropriate solution/architecture Implementation: –Modeled and Tested in IONA Lab –Installed in One Day –Live with 6 vendors after 2 Weeks of Testing –12 Vendors after 4 Weeks –49 Vendors after 2 Months

Orbix E2A Web Services Integration Platform The IONA Solution Nordstrom.com Nordstrom Inc. Trading Partners

Orbix E2A Web Services Integration Platform The Results Response time for customer orders Amount of paperwork EDI trading partners Inventory levels Order processing results after Reduced by 92 % 20 minutes Reduced by 70 % Dramatically reduced 40 % cost savings Direct/via the internet Dramatic cost decrease in inventory levels No forecast required seconds compared to hours automatically before 1.5 days Large quantities Costly VAN charges Forecast & analysis required manual

Orbix E2A Web Services Integration Platform Phase II - The Gift Card Problem To Be Solved: –New program for Christmas Season –Gift cards to buy products from Nordstrom –Need to implement quickly –Variety of technologies to bridge together J2EE,.NET, Mainframe Implementation: –Gift card application on IBM OS/390 –Used IONA’s J2EE Application Server to create EJB wrappers to Mainframe –Orbix E2A XMLBus exposes EJBs as Web services –Web Store uses.NET to access Web services

Orbix E2A Web Services Integration Platform Nordstrom ’ s Success Customer Nordstrom.com eCommerce Server (Microsoft) Order Management (minicomputer) Gift Card Check (SOAP) Gift Card Check (SOAP) Inventory Check (SOAP) Inventory Check (SOAP) Application Server Inventory Management (mainframe)

Orbix E2A Web Services Integration Platform The Gift Card: Results –Able To Deploy Gift Card Program In 3-4 Weeks –Allowed Easy Integration Between Call Center and Web Store Using Web Services –Allowed.NET and J2EE Technologies to Talk Seamlessly –Secure Communication Using HTTPS –Easily Traverses Firewalls

Orbix E2A Web Services Integration Platform Future Plans Goals: – Reduce Complexity of IT Environment Standardize IT components across all entities Open Standards – Reduce Cost of Ownership Leverage Existing assets Integration strategy

Orbix E2A Web Services Integration Platform Agenda Evolution of the Internet Business Integration (Traditional v/s Web Services based) IONA Product Suite Overview Customer Scenario Conclusion

Orbix E2A Web Services Integration Platform World of integration is changing –EAI and B2B are merging –Web services integration is real IONA is at the forefront of the Web services revolution –Uniquely positioned to become the leader in Web services integration IONA Orbix E2A is the first implementation of this new Web services integration paradigm Orbix E2A- Take Aways

Orbix E2A Web Services Integration Platform Most Comprehensive Approach EAI

Orbix E2A Web Services Integration Platform IONA’s Strategy Web Services Integration Platform –Take total business integration to the next level of cost efficiency, function, and flexibility by leveraging Web services standards. Application Server Platform –Simplify the creation and interconnection of highly connected, composite applications by leveraging the world’s best middleware for developing Service Oriented Architectures. Solutions Focused –Provide predefined solutions that automate internal and external business processes, delivered by strategic partners and systems integration channels.

Orbix E2A Web Services Integration Platform The Best Integration Partner Web Services enables economical integration within and beyond the enterprise IONA’s End 2 Anywhere product strategy enables Web Services Integration Today IONA’s proven open-standard approach offers unmatched flexibility and freedom from costly proprietary vendor lock-in

Orbix E2A Web Services Integration Platform Customers Quotes "The IONA Orbix E2A Web Services Integration Platform is a next-generation business integration solution. It has enabled us to quickly and easily connect our supply/demand chain and reduce order-processing time from as much as an hour to less than one second." Paul Onnen, CTO "Using IONA, we are building a Service Architecture that allows us to integrate z/390 legacy systems with a new multi-channel customer relationship management platform and web-based applications. IONA gives us interoperability and smooth transition to Web services." Ulrich Gabler, Chief IT Architect

Orbix E2A Web Services Integration Platform End to End is Nothing. END 2 ANYWHERE is Everything. ™