Tyler Heidecker Rodney Hofstad SergeyVasyaev Mina Sumaadii

Overview History Competitors Industry SWOT Analysis Recommendations

History founded1865 by Knut Fredrik Idestam Finland DX200 GSM

Worldwide cell phone market

Statistics BrandUnits Sold (in million) Market Share 2006Market share 2005 Nokia %32.70% Motorola %18.00% Samsung %12.70% Sony Ericsson %6.30% LG %6.80% Others170.8(estimate)17.16%23.50% Total %

Nokia “Connecting People” Company TypePublic (NYSE: NOK; Helsinki: NOK1V)NOK FoundedNokia, Finland, 1865 Fiscal Year-EndDecember 2006 Sales (mil.)$54, Year Sales Growth34.1% 2006 Net Income (mil.)$5, Year Net Income Growth33.0% 2005 Employees58,874 1-Year Employee Growth6.1% Income Growth7.0%

Motorola Hello Moto “Intelligence Everywhere” Company TypePublic (NYSE: MOT)MOT Founded1928 Fiscal Year-EndDecember 2006 Sales (mil.)$42, Year Sales Growth16.4% 2006 Net Income (mil.)$3, Year Net Income Growth(20.0%) 2005 Employees69,000 1-Year Employee Growth1.5% Income growth198.7%

Business segments connected home solutions; government and enterprise mobility solutions; mobile devices; networks

Samsung Group “Imagine the Possibilities” Company TypePublic (Exchange: Korea) FoundedSeoul, South Korea, 1938 Fiscal Year-EndDecember 2005 Sales (mil.)$9, Year Sales Growth2.2% 2005 Net Income (mil.)$ Year Net Income Growth8.9% Income growth26.8%

Ericsson “Taking you forward” Company TypePublic (NASDAQ (GS): ERIC [ADR]; Stockholm: ERIC)ERIC FoundedStockholm, Sweden, 1876 Fiscal Year-EndDecember 2005 Sales (mil.)$19, Year Sales Growth(4.5%) 2005 Net Income (mil.)$3, Year Net Income Growth41.4% 2005 Employees56,055 1-Year Employee Growth10.9%

Industry Wireless Telecommunications Industry 4G Mobile Devices −Features of the new generation phones −iPhone

website

SWOT Analysis Strengths –33% market share –Are split into 4 divisions –Strong product development Weaknesses − Camera phones − Adapting to new ideas

SWOT Analysis cont’d… Opportunities –Expanding –Asia Pacific Region Threats −i-Phone −Small Asian companies

Recommendations Short Term – Compete against the i-Phone – Expanding their product in foreign countries

Recommendations cont’d… Long-Term –Stay at the top –Focus on strengthening all four divisions of company

Conclusion