Kotler / Armstrong 12e, Chapter 1 Marketing is _____. 1. the same as advertising and sales 2. not used by small corporations 3. about satisfying customer.

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Presentation transcript:

Kotler / Armstrong 12e, Chapter 1 Marketing is _____. 1. the same as advertising and sales 2. not used by small corporations 3. about satisfying customer needs 4. making a profit

Kotler / Armstrong 12e, Chapter 1 Marketing is _________. 1. part of manufacturing 2. part of the finance department 3. managing customer relationships 4. sales promotion

Kotler / Armstrong 12e, Chapter 1 The first step in the marketing process is to design a marketing strategy. 1. true 2. false

Kotler / Armstrong 12e, Chapter 1 Now that we have created value for customers, the final step in the marketing process is to capture value from them. 1. true 2. false

Kotler / Armstrong 12e, Chapter 1 The most basic concept underlying marketing is that of _____. 1. profits 2. products 3. human needs 4. services

Kotler / Armstrong 12e, Chapter 1 Outstanding marketing companies go to great lengths to learn about and understand the customers’ needs, wants, and demands. 1.true 2.false

Kotler / Armstrong 12e, Chapter 1 Market offerings are limited to physical products. 1.true 2.false

Kotler / Armstrong 12e, Chapter 1 The art and science of selecting target markets and developing profitable relationships with those markets is called marketing _____. 1. profiles 2. maneuvers 3. selection 4. management