Types and purpose of advertising.

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Presentation transcript:

Types and purpose of advertising

Warm-up Discussion What are your impressions of advertising in daily life? What part has advertising played in your purchase or selection of products or services? What is your attitude towards advertising, positive or negative?

Discussion What is advertising?

The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".

What is advertising? — AMA Advertising is the nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods and services), or ideas by identified sponsors through the various media. — AMA

Advertising’s role in marketing Marketing is a process—a series of actions or methods that take place sequentially— aimed at satisfying customer needs profitably. This process includes developing products, pricing them strategically, making them available to customers through a distribution network, and promoting them through sales and advertising activities. 4Ps (marketing mix): product, pricing, place (distribution) & promotion (communication)