September 18, 2012. Responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure.

Slides:

Advertisements

Similar presentations

Marketing is All Around Us - Ch.1 Marketing is All Around Us.

Advertisements

UNIT C The Business of Fashion

BUSINESS BASICS Final BUSINESS BASICS Final. An entrepreneur is a risk-taker in search of profits.

Introduction to Marketing

Explain the nature & scope of the selling function

Explain the nature & scope of the selling function

Acquire a foundational knowledge of selling to understand its nature and scope. (foundation)

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Marketing Indicator 2.01 Acquire a foundational knowledge of selling to understand its nature and scope. (foundation)

Marketing is All Around Us

Acquire a foundational knowledge of selling to understand its nature and scope. (foundation)

Marketing for Hospitality and Tourism, 3e©2002 Pearson Education, Inc. Philip Kotler, John Bowen, James MakensUpper Saddle River, NJ Chapter 1.

The Nature and Scope of Selling

3.01 Fashion Marketing.

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Chapter 1: Marketing Is All Around Us

Marketing Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope.

4.4 Select target marketing appropriate for product/business to obtain the best return on marketing investment.

What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Marketing Is All Around Us

Selling Marketing.

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Marketing Is All Around Us Chapter 1.1. The Reality…  You have been marketed to since you were very young.  You probably know a lot about marketing.

Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.

BUSINESS BASICS Final BUSINESS BASICS Final. An entrepreneur is a risk-taker in search of profits.

 Marketing is NOT Easy WHAT IS MARKETING? LO1  You Are a Marketing Expert Already Involved in 1,000s of Buying Decisions May Be Involved in Selling.

Overview of Marketing Class 23 Tuesday 11/15/11. Nature of Marketing To create value by allowing people and organizations to obtain what they need and.

Principles of Business, Marketing, and Finance Marketing Goods and Services Copyright © Texas Education Agency, All rights reserved.

Marketing Is All Around Us Chapter 1.1. The Reality…  You have been marketed to since you were very young.  You probably know a lot about marketing.

Selling. Making a Sale Selling: –One of the seven functions of marketing –Personal and direct way of communication with the customer to assist with the.

4.04 Understand activities and careers in marketing.

WF Marketing Indicator 2.01 A – Acquire the foundational knowledge of selling and understand its nature and scope.

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

 What is Marketing?? MKT I. Definition  Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships.

What is Selling?. The Sales Profession n One of the oldest and most valued businesses. n Compete for their share of the market to realize profit. n Essential.

Functions of Marketing

PROMOTION The communication of information about goods, services, images, and/or ideas to influence purchase behavior.

Unit 4.1 What Are The Key Decisions That Businesses Make?

Marketing Ch 13 What is Selling?. Knowing your product and your customer Selling – Helping customers make satisfying buying decisions – Do this by communicating.

Principles of Business, Marketing, and Finance Marketing Goods and Services Copyright © Texas Education Agency, All rights reserved.

Section 1.1 Marketing and the Marketing Concept Chapter 1 marketing is all around us Section 1.2 The Importance of Marketing Section 1.3 Fundamentals of.

1 Introduction to Marketing Chapter 7 What is marketing? ‘ Marketing is the management process that identifies, expects and satisfies customer requirements.

Market economy Citizens own the businesses in the economy, not the govt. People can choose what they want to buy.

 What is Marketing?? MKT I. Definition  Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships.

Marketing Process of developing, promoting, and distributing products to satisfy customers’ needs and wants.

Marketing Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope.

Business in a Changing World McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved. Chapter 12 Customer-Driven Marketing.

Marketing I Curriculum Guide. Promotion Standard 6.

© South-Western Publishing SERVICES NEED MARKETING What Are Services? Classifying Types and Evaluating Quality Developing.

Customer-Driven Marketing Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

THE SELLING PROCESS STEPS IN THE PROFESSIONAL SALES PROCESS.

What is Marketing. Definition of Marketing Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships.

FHF McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

Marketing II Chapter 7: Products, Services, and Brands: Building Customer Value.

Marketing Concepts. Marketing Defined  Marketing is the total process of finding or creating a profitable market for specific goods or services.  It.

Identify types of businesses that offer careers in marketing. – Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation.

Marketing Objective 2 – SELLING PROCESS. WHAT IS SELLING? Responding to a consumer needs and wants through planned, personalized communication in order.

YOUR Business Card Company Name Logo, Slogan Address, Phone #

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Mktg 2.01 Review Questions.

Presentation On MARKETING

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Principles of Marketing

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Objective 2.01/.03 SELLING.

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Marketing Basics Chapter 10 Section 1.

Presentation transcript:

September 18, 2012

Responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.

 “planned” communication – The seller knows about the product and the features and benefits of it.  “personalized” communication – This involves interaction with the customer (normally over the phone or face to face). This is not advertising (since it is not targeted to an entire market segment).

 Selling takes place to “influence” purchase decisions – it is a service to a customer and should never be forceful or aimed to make a quick buck.  Selling should ensure customer “satisfaction” – only by satisfying customer needs and wants will a salesperson gain repeat business.

 To obtain the goods and services they want and need. ◦ Sold directly to customers ◦ Sold to organizations for resale ◦ Sold to organizations for use in business operations

 Tangible Products ◦ Can be touched, smelled, tasted, seen, or heard ◦ Clothes or houses  Intangible Products ◦ Productive activities someone else performs ◦ Dry cleaning and lawn care

 Directly to the customer without the use of a wholesaler or retailer. ◦ Example: Selling magazines door to door ◦ Mary Kay or Tupperware  Indirectly to the customer through a wholesaler or retailer. ◦ Example: Bulk products from Sam’s Club or Costco. ◦ Netflix sells movies to be viewed from a movie supplier.

 Keeps economy moving  Promotes competition  Affects employment  Adds utility  Helps customers determine needs  Creates desire for products

 1. Education and training  2. Self-motivation  3. Self-confidence  4. product knowledge  5. Customer knowledge  6. Ethics  7. Persistence and patience  8. Selling Skills  9. Belief in selling as a service  10. Communication skills.  11. Creativity  12. personal appearance