Becky Jarvis and Marie Campbell

Strategy 1. What is this campaign about? 2. What is your aim? 3. What are your objectives? 4. Making sure everyone is involved – relax! 5. How will we make change happen? 6. Who are your campaign targets? 7. What tactics are you going to use?

Writing an The Principles Make sure it is scan-able Most important thing first Is it ‘we’ or ‘me’? What do you want them to do? Writing to a friend Show don’t tell Use vivid imagery

Writing an Building Blocks of an Set out crisis and opportunity Why now? How will what we do make change happen? The bigger picture and evidence

Becky Jarvis and Marie Campbell