0 March 17, 2010 SONY PICTURES ENTERTAINMENT Analyst Meeting

Privileged and Confidential DAVID HENDLER CHIEF FINANCIAL OFFICER SONY PICTURES ENTERTAINMENT

Demand for film and TV content is growing Home Entertainment consumption patterns are shifting SPE’s global TV production and network footprint is expanding SPE remains focused on financial discipline SPE is core to Sony’s 3D strategy 2

global box office up 34% from 2008, with SPE up 44% U.S. TV viewership at all-time high o Average U.S. Household watches 8 hours and 37 minutes of TV per day o 2009/2010 primetime viewership up 2% over 2008/2009 Home Entertainment transactions grew 2% from 2008 to 2009 Growing Demand 3

2009 was a record year for SPE, with nearly $3.6BN in global box office 2009 was SPE’s eighth straight year with over $1BN in North American box office Eight #1 movie openings and four films over $250 million in worldwide box office in 2009 More #1 openings than any other studio between 2002 and today Motion Pictures 4

5 Salt Angelina Jolie, Phillip Noyce (D) Grown Ups Adam Sandler, Kevin James, Chris Rock Karate Kid Jaden Smith, Jackie Chan, Will Smith (P) D = Director, P = Producer Upcoming Releases Columbia 5

The Other Guys Will Ferrell, Mark Wahlberg Eat, Pray, Love Julia Roberts, Javier Bardem Pretend Wife Adam Sandler, Jennifer Aniston 6 Upcoming Releases Columbia

Death at a Funeral Chris Rock, Martin Lawrence Resident Evil: Afterlife (3D) Milla Jovovich Burlesque Cher, Christina Aguilera Priest Paul Bettany 7 Upcoming Releases Screen Gems

+5% -7% 27%24% ST 3,082 3,014 +2% Source: Nielsen, Rentrak Note: Figures are based on data collected through week ending Dec 27, 2009 Despite a 2% increase in total home video transactions in 2009 vs. 2008, retail revenue decreased 5%, as consumers continued to shift to lower-margin rental transactions vs. purchase Purchase Rental U.S. Physical Home Video Transactions by Channel (Millions of Transactions) U.S. Physical Home Video Revenue by Channel ($ Billions) +4% -10% $17.5 $ %63% ST -5% Avg Rev per Txn: $6.14 $5.67 Purchase Rental 8 Home Entertainment Market Update – Recent Performance

Financial discipline o Reductions in headcount o Reductions in marketing o Continued adjustment to film economics Home Entertainment growth drivers o Blu-ray growth driven by added features and future 3D capabilities o New windowing opportunities Investment in television assets o New programs o Expanded footprint for networks and production 3D opportunity across SPE divisions Success in a Changing Marketplace 9

10 Television Large and growing global footprint Continued investment in international production and networks Broad range of shows on-air in U.S. including 9 network shows, 12 cable, 5 syndicated shows, and 8 made-for-TV movies #1 comedy in history (Seinfeld) #1 and #2 shows in syndication (Wheel of Fortune and Jeopardy!) #1 producer of scripted series on basic cable (Breaking Bad, Damages, Drop Dead Diva, Hawthorne, My Boys, Justified, Rescue Me) Back-to-back Emmys for Best Actor/Actress in a Drama for Bryan Cranston and Glenn Close SPT selected by Harpo to be strategic partner for co-production and distribution of new shows including The Dr. Oz Show and Nate Berkus 10

mobile 57 networks in over 140 countries spanning 435 million homes 11 Networks Expansion of Networks Globally

12 Latin America Germany Russia China HUASO Italy Spain UK France Hong Kong US Hispanic Market Netherlands Gogglebox Reveille Teleset International Production Expanding Presence

3D Initiatives Theatrical: SPE will release several new films in 3D, including The Smurfs and the upcoming Spider-Man Digital Productions: SPE has produced stereoscopic 3D effects for more movies than any other studio including, most recently, Alice in Wonderland for Disney Home Entertainment: Introducing 3D titles on Blu-ray with release of Cloudy with a Chance of Meatballs Television: Launching 3D network in 2011 in partnership with Discovery and IMAX Technology: Evaluating systems for new 3D production, creating and driving industry support of 3D authoring tools, technologies, and processes; launched with SCA the Sony 3D Technology Center to demonstrate Sony expertise in 3D content creation/manipulation 13

14 3D films are generating 60-80% of box office from 3D ticket sales Higher ticket prices for 3D are driving increases in box office Attraction of 3D is expanding film viewership Domestic Box Office of Recent 3D Releases DBO (to date) $113M $115M $721M Potential Uplift from 3D Release 63% 70% 82% 37% 30% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cloudy with a Chance of Meatballs Alice in Wonderland Avatar 3D Box Office 2D Box Office 3D Theatrical Releases Expanding the box office

Sony Pictures Financial Highlights Calendar Year 2009 Revenues: $7.4 Billion Calendar Year 2009 Revenues: $7.4 Billion Sony Pictures has made a positive contribution to operating income for 14 straight years 15

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