strategy + culture balancing your priorities as a communications leader Central Iowa PRSA Institute November 20, 2013 Dave Remund, Ph.D., APR Drake University

goals better understand communications leadership identify pivotal moments understand and apply actionable tips

1,300 exercise

one better understand communications leadership

communications leadership help drive strategy and foster high performance continually adapt to uncertainty economy technology focus on making real progress

responses to uncertainty eliminating tolerating coping accepting embracing

exercise

imbalance not everyone is at the same stage at the same time allow time for people to reflect individually as a group

real progress conscious decisions + deliberate choices improvements = legitimately sustainable

incremental improvements real progress? temporary, yet often treated as permanent momentarily stable, yet eventually irrelevant

two identify pivotal moments

pivotal moments vision alignment execution

exercise

coaching for high performance VISION: embracing ALIGNMENT: adapting + learning EXECUTION: performing

coaching for progress real progress maker coaster explorer flexibility focus incremental improvement maker

well-led organization quality customer service driven by strategy, technology, HR and PR supported by strong training and management

three understand and apply actionable tips

strategic leadership build partnerships intently (e.g. iTunes, apps, etc.) moderate the influence of status and roles help accelerate progress, whenever possible

everyday leadership maximize critical thinking devote energy to those who enrich ideas

critical thinking what might be the implications? what are the underlying issues/trends? have we made reasonable assumptions? do we have reasonable data to reach our conclusions? how will we define effectiveness? have we considered all logical alternatives? have we considered the ethical impact(s)?

exercise

communication protocol what is the decision? how was the decision made? why was the decision made? what were the rejected alternatives? how does the decision fit the vision? how does decision affect the organization? how does decision affect the employees?

engagement goals informing educating/clarifying coordinating/integrating training/demonstrating inspiring/influencing relating/recognizing

thanks much let me know if there is anything you would like to discuss Dave Remund, Ph.D., APR Drake University Phone: