One of the biggest cross-border e-commerce companies in China

ABOUT Lalami (Group) Limited was found in May 2012 in Guangzhou, is now one of the biggest cross-border e-commerce companies in China dealing with overseas products. The product ranges Lalami carries include skin-care products, health products, maternal and child products. Lalami has branch office in North America, Europe, Australia, Japan, South Korea and Hong Kong, with around 300 employees. Now, Lalami is applying to get listed in China stock market. Lalami has rich experience in e-commerce operation, and can provide integrate marketing solution, to help oversea partners sell their products to China consumer, or to help oversea brands owner achieve their marketing strategy in China. Lalami also has rich experience localized branding and promotion, can provide one-station solution including brand reshaping, on-line marketing, e-commerce operation, customer service and logistic management. Lalami creates many “First” in the industry of cross-border e-commerce. Lalami adopts the business model of “Own trading platform + Third-party trading platform”, which means Lalami sells products not only through own web store ( but also through main stream trading platforms like tmall.hk, jd.com, vip.com, jumei.com, dangdang.com, yhd.com. Among which, Lalami’s store at Tmall.HK, JD.com, VIP.com have the biggest salstes volume. Thanks to the good sales figure at all platforms, Lalami won first place in the cross-border e-commerce industry. Nowdays, Lalami is the general agent of dozens of overseas famous brands. Some of these brands like Byphasse and Gifrer from E.U, Genacol from Canada, RE:CIPE from Korea were unknown in China, but Lalami successfully reshape these brands to be well-known in China and get fast growth. Lalami’s business is growing fast and now achieve sales figure of 60 millions CNY per month. In 2015, the company would continue to sharpen its competitive edge in supply chain management and achieve sales target of 1 billion CNY. Background

INDUSTRY Trends GREAT MARKET POTENTIAL According to the official statistic figure, the total trading volume of cross-border e- commerce in the first half year of 2014 is 3000 billion CNY. And the average yearly growth rage from 2014 to 2016 is expected to be 30% GOVERNMENT SUPPORT Since 2003, China government gives great support to the cross- border e-commerce industry. Non-stop favorable policies are launched by central and local governments. HUGE DEMAND FOR FOREIGN GOODS Guangzhou’s first cross-border e- commerce physical store was open on January 23, 2015, and it attracted more than 5000 customers in only 2 hours. NEW GROWING APPROCH Some of the famous overseas brands were unknown in China but thanks to the marketing effort of Lalami, these brands were reshaped to be well-known in China and enjoy exciting growth.

INDUSTRY Top Seller in China Status Top seller at Tmall.HK Top seller at JD.COM Top seller at VIP.COM

MODE Big sales volume at “Own trading platform + Third party trading platform” brings considerable cash flow. Big sales volume give Lalami more power to get better prices and lower logistic cost, which sharpens Lalami’s competitive edge. Advantage Cost advantage became price advantage and boost the sales volume. Cost advantage price advantage sales advantage Virtuous cycle repeats.

MEMBER 300, 0000 Lalami has solid customer base with more than 3 million loyal customers. Base

AGENCY Lalami is the general agent of Byphasse from E.U, Genacol from Canada, RE:CIPEE, NATURE, SKIN79 from Korea etc. Lalami has the distribution authorization of 9clouds from Korea, Nuxe from France, My- Beauty-Diary from Taiwan. The brands Lalami carries like Avene, Nuxe, IOPE, Misshan, Hera all have big market share in China. Lalami’s remarkable achievement in the cross-border e-commerce industry attracts more overseas brand owners interest. More and more overseas brand owners have great interest to cooperate with Lalami. And some brands are in the process of signing authorization contract. Brand

BRAND Cultivation Lalami has rich experience in e- commerce operation, and can provide integrate marketing solution, to help oversea partners sell their products. Some of these brands like Byphasse from E.U, Genacol from Canada, RE:CIPE from Korea were unknown in China, but Lalami successfully reshape these brands to be well-known in China and get fast growth.

CORNER Of Company

Thanks