Eyeblaster - Mindshare

[index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries (new markets: South Africa and Singapore)

[index] QUALITY SO SHARP YOU CAN SEE A PIN DROP Full screen resolution and increased file size  Full screen ads with crystal-clear video quality – Pushing boundaries online with integrated WMV and FLV  File sizes now up to 4.4MBs – Allows a 30 second high quality video ad on a 1024x768 resolution  Interactive layer for hot-spotting on full page video – First to offer full screen interactive video  Robust infrastructure to support online video ad delivery – Enables multiple simultaneous high quality video streams over broadband

[index] REACHING A WIDER AUDIENCE Supporting the leading video formats, players, connections  Support for FLV 7, FLV 8 and WMV (higher quality formats) – Flash 6 can still be supported if required  Real time bandwidth detection – up to 1Mbps video bit rate  System automatically creates up to 12 versions – Serves the best video to individual users PLUG-IN PENETRATION RATES

[index] BROWSERS: GLOBAL STATISTICS  IE: More than 85% of online users have an IE browser  FIREFOX: Stabilised at around 11%  MAC SAFARI: Around 2%  OTHERS: Up to 2% – (Netscape/Opera, etc)  Eyeblaster now supports Mac OS Firefox and Safari – Both ad-serving and platform preview Internet Explorer still dominates, Firefox increases Source: onestat.com 05 / 2006 BROWSER PENETRATION RATES

[index] EASE IT’S THE BEES KNEES Saving time and money by automating manual processes  Total creative control and ready-made components – Turning hours of work into minutes  Absolutely NO coding necessary! – Drag-and-drop production elements directly within Flash – Library of video skins and automated audio control  Choose from 3 methods of video ad creation – AUTOMATED – let the platform do the work – SEMI-AUTOMATED – take manual control with enhanced plug-ins – FULL-SERVICE – we can digitise and encode for you

[index] FULL-SCREEN EXAMPLES  Auto-detection of plug-in delivers optimum experience  FULL PAGE FULL PAGE – Flash 7 detected  FULL PAGE FULL PAGE – Flash 8 detected  FULL SCREEN FULL SCREEN – WMV detected Full Page + Full Screen = Full Impact! ?

[index] RAISING THE BASE LEVEL FOR ONLINE VIDEO

[index] VIDEO STUDIO ™ PLATFORM ENHANCEMENTS 1000

[index]  These reporting metrics are now standard within Video Studio ™ INTERACTIVE VIDEO REPORTING  Percentage of users who enabled / muted the audio  Impressions  Unique visitors  Frequency  Clicks and CTR Giving you visibility on your users’ behavior  Interaction rate  Ad duration  Average video duration  User initiated: close, mute, pause  Number of video replays  Percentage of users who viewed – 25%, 50%, 75%, 100% of ad

[index] ADVANCED – MANUAL ENCODING VS VIDEO STUDIO Things to consider  Use Video Studio when you require quick and efficient output of multiple formats.  If fine tuning manipulation of video and audio encoding settings are needed then use manual encoding. – Beware – it can be very time consuming to get the video 100% right – Use specialist software  Flash Encoding: »On2 Flix 8 Pro (fading, contrast, cue points, effects) »Adobe Flash 8 Video Encoder (installed with Flash 8 Authoring) »Sorenson Squeeze  WMV Encoding: »Ulead Video Studio 10 »Window Media Encoder 9  Raw Video Changes »Adobe Premier Pro – colour enhancements, editing, approval management through PDF

[index] VIDEO FUNCTIONALITY  Video segments are delivered in response to user interaction  User controls the experience  Interactive layer plays on a timeline over the video  Additional content can be navigated within the video  Push multiple media streams into ad unit  One video can trigger another via synchronisation WOTW Multi-stream Hot-spotting Purpose Shot Ford sMax Virgin Casino